Adobe Experience Cloud
The Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities.
Adobe Experience Cloud Overview Presentation
Use this deck as an overview on the new Adobe Experience Cloud
Adobe Cloud Platform Presentation
Use this deck as a customer presentation on the Adobe Cloud Platform
Summit announcement of Adobe Experience Cloud
Watch the Experience Cloud announcement at Adobe Summit 2017
Adobe Experience Cloud core services are a set of common capabilities that equip marketers to share data, insights, context, and profiles across Adobe Experience Cloud solutions – accelerating time to value and powering integrated marketing magic. Whether it’s creating a complete view of your customers across multiple channels or managing unlimited number of tags to trigger personalized experiences, Core Services can facilitate these interactions.
The People core service is included with the purchase of any eligible Adobe Experience Cloud solution and lets marketers consistently identify consumers across channels, experiences and devices. This core service also allows customers to share and enrich audiences across Adobe Experience Cloud solutions.
The Adobe Experience Cloud Assets core service is a service to store, sync, and share digital assets across Experience Cloud solutions and the Creative Cloud.
The Adobe Experience Cloud Activation core service is comprised of the dynamic tag management technology. Activation lets marketers control data collection, distribution, and activation of experiences via an intuitive, rules-based interface for increased marketing agility and decreased dependence on IT.
Through integration with Adobe Analytics for Mobile Apps, Adobe Target, and Adobe Media Optimizer, the Experience Cloud Mobile core service (also known as mobile services) gives marketers substantive in-app analytics, audience segmentation, and testing. With the Mobile core service, marketers gain a common mobile SDK and a mobile app-centric UX in which they can view and manage their mobile app marketing, metrics and more.
Enrich customer profiles across Adobe Experience Cloud solutions with location information from mobile devices. Develop location-enabled apps, add location data to your analytics, and engage users with location-based messaging.
TRAINING & RESOURCES
EXPERIENCE CLOUD on adobe.com
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