Partner levels

The Solution Partner Program (SPP) offers three levels of partnership for regional partners with a presence in any of Adobe's major geographic areas: 1. The Americas (AMER), 2. Europe, Middle East, and Africa (EMEA), 3. Asia-Pacific (APAC), or 4. Japan. There is also a single level for Partners with a global presence that meet the requirements to become a Global Alliance Partner.

 

Community level description
       Community Partners are regional companies who fit the profile of an Adobe Solution Partner and who have expressed an interest in addressing customer needs with Adobe Experience Cloud solutions. Participation in the program as a Community Partner requires the lowest level of commitment, and the qualification criteria are the least demanding. 
   

Business level description
       Business Partners are regional companies that have made a commitment to developing the skills required to design, develop, sell, and deploy solutions with confidence using Adobe Experience Cloud. They earn Business level status based on a joint booking attainment, technical proficiency, and customer satisfaction. Business Partners make commitments to Adobe in exchange for Adobe’s direct assistance developing their Adobe related practice areas. 
    

    

Global Alliance level description
       Global Alliances are companies or collections of related organizations with a significant presence in multiple Adobe geographic areas (GEOs). Global Alliances develop Specialized Adobe practices in multiple Adobe Experience Cloud solutions across multiple Adobe geographic areas (GEOs).
   

Premier level description
       Premier Partners are regional companies that have earned the highest regional designation in a particular Adobe geographic area (GEO’s). Premier Partners develop Specialized Adobe practices in multiple Adobe Experience Cloud solutions. 
    

Partner Lifecycle

A Partner’s level in the Solution Partner Program is determined by several key factors, including:

  • Development of skills and capabilities within and across Adobe Experience Cloud.
  • Generation of demand and development of customer opportunities.
  • Satisfaction of customers and positive references.

There are no direct fees to participate in the Solution Partner Program at any level, but Partners that commit to skill building and joint opportunity development recieve greated and/or deeper benefits and resources through the Solution Partner Program across every stage of the Partner lifecycle: Product, Enablement, Marketing, Sales, Service and Support. 

Requirements and Benefits

Adobe begins investing in Partners at the Community level. When Partners then leverage those Solution Partner Program investments and make commitments in terms of certified staff, specialized practices, and pipeline generation, the Solution Partner Program then increases the value of benefits provided:

Requirements

    

Community level requirements
  • Established companies offering digital marketing services and/or complementary technologies
  • Existing relationships with national or global customers
  • Quality web presence with visible Adobe usage and elements
  • Up-to-date Partner Finder profile; updated at least once every calendar year
  • Complete Partner Satisfaction survey.

Business level requirements
  • Minimum of 10 third party proctored Technical Certifications
  • Minimum of two successful customer deployments of Adobe Experience Cloud Solutions submitted per year for each Global region where the Partner is a Business Level Partner
  • Minimum of either $500K USD Annual Subscription Value (ASV) in Adobe Experience Cloud bookings per year ($50K USD in Asia-Pacific or Japan) Or 30 additional certifications (15 in Asia-Pacific or Japan)
  • Adobe approved Business Plan
  • Positive customer satisfaction ratings
  • Up-to-date Partner Finder profile; updated at least once every calendar year
  • Complete Partner Satisfaction survey.

    

Global Alliance level requirements
  • Market presence in 2 of the 4 regions (NA/EMEA/APAC/JAPAN). Office, business plan, pipeline and bookings in 2 of the 4 markets
  • A minimum Global Annual Subscription Value (ASV) of $5M USD with no more than 75% of bookings in a single Region - OR 100 certified resources with no more than 75% of certifications in a single region
  • Minimum of ten successful customer deployments of Adobe Experience Cloud Solutions submitted per year, chosen from within the Global Alliance’s global networks. References must be chosen from two of the four Global regions.
  • Adobe-approved Business Plan
  • Quarterly business reviews with Partner Sales Managers
  • Quarterly partner profiles with Partner Development Managers
  • 4 Specializations in at least 2 Adobe Solutions and at least 2 Adobe regions in the last 12 months
  • Up-to-date Partner Finder profile; updated at least once every calendar year 
  • Positive customer satisfaction ratings
  • Complete the Partner Satisfaction survey

Premier level requirements
  • Minimum of 2 Adobe Specializations (covering multiple Adobe Experience Cloud Solutions)
  • Minimum of five successful customer deployments of Adobe Experience Cloud Solutions submitted per year for each Global region where the Partner is a Premier Level Partner 
  • Minimum of either $3M USD Annual Subscription Value (ASV) in Adobe Experience Cloud bookings per year ($1.5M USD in Asia-Pacific or Japan) Or 80 additional certifications (40
    in Asia-Pacific or Japan)
  • Adobe approved Business Plan
  • Quarterly business reviews with Partner Sales Managers
  • Quarterly Partner profiles with Partner Development Managers
  • Positive customer satisfaction ratings
  • Up-to-date Partner Finder profile; updated at least once every calendar year
  • Complete Partner Satisfaction survey.

Benefits

     

 
Engagement
Access to Solution Partner Portal (access varies by level)
Solution Partner Program HelpDesk 
Partner Communications & Events, including Emails, Newsletters, & Webinars 
Invitation to Partner Day at Adobe Summit
Adobe Executive Sponsorship
Product
Non-production Software Licenses & Sandboxes  
Discounts on Adobe Connect web conferencing services 30% 70% 100% 100%
Participation in pre-release and/or betas
Quarterly Partner Live Connect
Adobe Experience Manager Download
Enablement
On-demand Library and Resources 
Solution Partner Training Center 
Discounts on Adobe Experience Cloud courses delivered by Adobe Digital Learning Services 15% 25% 30% 30%
Discounts on Adobe Experience Cloud Certification Exams 
Regional Tailored Events     
Digital Classroom 
Marketing
Directory Listing in Partner Finder 
Adobe Partner Badge and Logo 
Joint Demand Generation   
Partner Marketing Playbooks 
Industry and Third-Party Events   
Adobe Global Summits & Symposiums 
Target Account Marketing 
Joint Go-to-Market Strategy Development 
Joint Sales & Marketing Assets 
Customer References and Case Studies 
Thought Leadership 
Joint Press Relations/ Analyst Relations 
Priority Promotion to Adobe Field Teams 
Social Media Marketing 
Sales
Deal Registration
Co-marketing Funds      
Deal Registration with Financial Incentives  
Priority Sales Referral   
Access to Customer Experience Center (or Adobe office spaces) 
Invitation to Adobe Worldwide Sales Conference   
Joint Account Planning with Executive Sponsorship  
Services
Access to Adobe Professional Services 
Adobe Global Services Rate Card  
Key Customer Reporting   
Solution Development Assistance     
Project Reviews     
Customer Satisfaction Management   
Adobe Team Support Assignments
ROLE  

Solution Partner Help Desk

The Solution Partner Program Help Desk provides dedicated resources to help answer your questions and provide program support:

• Answers to general questions about the Solution Partner Program and membership renewal
• Help with updating your company role and Partner Finder listing
• Help with portal login and password issues
• Help with navigating the Partner Portal to find tools and benefits
• Answers to questions about program benefit entitlement for support and software, including resolving electronic software download (ESD) issues
• Your first point of contact for escalations and issues

Contact the Solution Partner Program Help Desk at SPPHELP@adobe.com

Partner Sales Manager 

Adobe Partner Sales Managers take responsibility for the Partner sales relationship by coordinating internal resources to achieve sales targets. Joint activities include targeted account planning, customer-engagement plans, quarterly reviews, and working with appropriate Partner and Adobe Sales teams for deal-specific co-selling support.

Designated Pre-sales Consultant 

Also known as Sales Engineers or Sales Consultants, Technical Pre-Sales consultants assist with sales demos, proof-of-concepts, architectural/feasibility reviews, RFI/RFP preparation, and evangelism.  

Partner Development Manager 

A Partner Development Manager works with Partners to ensure development of Adobe practices and customer success by orchestrating Adobe resources to address Partner needs.

Partner Development Manager helps drive and provide the following: 
• Practice Development Plan
• Joint Services Sales Success
• Services Delivery Success
• Customer Success

Partner Development Manager also acts as a liaison between the Partner and teams within Adobe Global Services. 

Partner Marketing Managers

Partner Marketing Managers are focused on coordinating joint marketing activities designed to generate demand for shared oferings and ensure pipeline coverage for both the Partner and Adobe. Together, Partners and Adobe create co-marketing plans and perform regular marketing reviews. Available to Partners at Premier level.

Executive Sponsor

Top tier Partners are assigned an Adobe executive sponsor who attends Quarterly Business Reviews (QBR), assists in account planning , and acts as an advocate for the Solution Partner’s interests. Available to Partners at Premier level.

Geographical Partner Leveling

Partner levels and associated benefits are earned in each of Adobe's major geographic areas. A multi-national that is very active in Europe can be a Premier Partner in EMEA, while also being a Business Partner in the Americas if they are less active in that GEO.

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Annual Partner Leveling

To ensure that Adobe appropriately recognizes and rewards each Partner’s contribution to business growth, Adobe determines the appropriate Solution Partner Program levels for each Partner, every calendar year.

Partners will move up or down through the program levels automatically based on  their performance relative the program level requirements, which are subject to change at Adobe’s discretion.