Partnering with Adobe 

Adobe’s partnering strategy for Adobe Marketing Cloud is primarily focused on co-selling with Partners like you. Generally, Adobe will process licensing transactions directly in order to free our Partners up to focus on delivering world-class professional services. As needed, the Solution Partner Program also accommodates customer preferences or regulatory environments to enable license sales to be transacted through Solution Partners or Software Resellers.

Our Adobe Solution Partners can expect to receive support in uncovering new opportunities to grow their businesses. Partners can also expect Adobe’s commitment to working together to ensure customer success by ensuring Adobe Global Services (AGS) will be there throughout the project.

There are no direct fees to participate in the Solution Partner Program at any level, and the value of membership continues to grow at each succeeding level of the Adobe Solution Partner Program.

Download the Solution Partner Program Guide* for full program details

*Please click on the login button at the right top corner of this page and make sure to be logged in before accessing the document.

Please note: The Solution Partner Program is designed for companies that provide solution-based sales, system-integration services, or expanded products based on Adobe technology. If you are looking for other partnering opportunities, please visit the Adobe Partners website for a full list of Adobe Partner programs and chose the one that is right for your business.

Partner levels

The Adobe Solution Partner Program recognizes and rewards Partner contributions and investments through a three-level, tiered program.

Community   |   Business   |   Premier
 

Certain invitation-only strategic relationships offer benefits and recognition beyond the three levels of the Adobe Solution Partner Program.
Members of Global Alliances are invited to contact their Global Account Managers to learn more.

Global Alliances

lifecycle

Partners that commit to skill building and joint opportunity development receive greater and/or deeper benefits and resources through Solution Partner Program across every stage of the Partner lifecycle: Product, Enablement, Marketing, Sales Service and Support.
Adobe begins investing in Partners at the Community level. When Partners then leverage those Solution Partner Program investments and make commitments in terms of certified staff,  specialized practices, and pipeline generation, the Solution Partner  Program then increases the value of benefits provided.


A Partner’s level in the Solution Partner Program is determined by several key factors:

  • Development of skills and capabilities within and across Adobe Marketing Cloud
  • Generation of demand and development of customer opportunities
  • Satisfaction of customers and positive references

Community level

Business level

Premier level

Requirements
  • Established companies offering digital marketing services and/or complementary technologies
  • Existing relationships with national or global customers
  • Quality web presence with visible Adobe usage and elements
  • Up-to-date Partner Finder profile; updated at least once every calendar year
  • Complete Partner Satisfaction survey.
Benefits
  • Access to the Solution Partner Portal & Solution Partner Training Center
  • Partner communication & events including emails, newsletters & webinars
  • 15% discount on Adobe Digital Learning Services
  • 33% Discount on Certification Exams
  • Directory Listing in Partner Finder
  • Participation in pre-release and/or betas
Requirements
  • Minimum of 10 third party proctored Technical Certifications
  • Minimum of two successful customer deployments of Adobe Marketing Cloud Solutions per year
  • Minimum of either $2M USD TSV in Adobe Marketing Cloud bookings per year ($1M in Asia-Pacific or Japan) Or 30 additional certifications (15 in Asia-Pacific or Japan)
  • Adobe approved Business Plan
  • Positive customer satisfaction ratings
  • Up-to-date Partner Finder profile; updated at least once every calendar year
  • Complete Partner Satisfaction survey
Benefits

All Community Partner benefits, plus:

  • Non-production software licenses and sandboxes
  • 25% discount on Adobe Digital Learning Services
  • Customer References and Case Studies
  • Deal Registration financial incentives
Requirements
  • Minimum of 2 Adobe Specializations (covering multiple Adobe Marketing Cloud Solutions)
  • Minimum of 5 successful customer deployments of Adobe Marketing Cloud Solutions per year 
  • Minimum of either $10M USD TSV in Adobe Marketing Cloud bookings per year ($5M in Asia-Pacific or Japan) Or 80 additional certifications (40 in Asia-Pacific or Japan)
  • Adobe approved Business Plan
  • Quarterly business reviews with Partner Sales Managers
  • Quarterly Partner profiles with Partner Development Managers
  • Positive customer satisfaction ratings
  • Up-to-date Partner Finder profile; updated at least once every calendar year
  • Complete Partner Satisfaction survey
Benefits

All Business Partner benefits, plus:

  • 30% Discount on Adobe Digital Learning Services
  • Partner Marketing Manager
  • Joint Account Planning with Executive Sponsorship      
  • Workforce Development Plan
  • Joint Sales and Marketing Assets

   

View the complete list of Benefits

Not a partner yet?

Join Program

Annual Partner Leveling  

To ensure that Adobe appropriately  recognizes and rewards each Partner’s contribution to business growth,  Adobe determines the appropriate Solution Partner Program levels for  each Partner, every calendar year.

Partners will move up or down through the program levels automatically based on  their performance relative the program level requirements, which are subject to change at Adobe’s discretion.

Innovate 

Innovate Adobe Marketing Cloud applications to advance the frontiers of digital marketing 

Deliver 

Deliver complete solutions integrating Adobe technologies with your creative and professional services 

Grow 

Grow and differentiate your business with premium offerings that stay a step ahead

Solution Partner Program FAQ

FAQs


Check out our Help section to learn more about program information, registration process, access to benefits, enablement and much more. 

Partner Help Desk

helpdesk


Still having questions? Contact our support team at SPPHELP@adobe.com.