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Adobe Named Customer Analytics Technologies Leader in Forrester WaveAug 12, 2020
Adobe Analytics gets highest marks for usability and business impact measurement.
Adobe was named a Leader among 11 customer analytics providers included in this 36-criterion evaluation. Adobe was cited for understanding that customers prefer experiences over products and for delivering the solutions that power those experiences. Other key callouts include:
- Adobe Analytics has an “unparalleled ability to capture and analyze digital data."
- Real-Time CDP and Customer Journey Analytics on Adobe Experience Platform are recent noteworthy advancements.
- Adobe Analytics is migrating to Experience Platform, which will “unleash the power of Adobe Analytics on the rest of Adobe’s applications.”
- Get a free copy of The Forrester Wave™: Customer Analytics Technologies, Q3 2020.
- Read the Adobe is a leader in customer analytics blog post for more information and context. This post will help you better understand how to utilize the report in client conversations.
- Industry Analyst Reports page*