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Adobe Named Customer Analytics Technologies Leader in Forrester Wave

Adobe Analytics gets highest marks for usability and business impact measurement.

View The Forrester Wave™: Customer Analytics Technologies, Q3 2020

Adobe was named a Leader among 11 customer analytics providers included in this 36-criterion evaluation. Adobe was cited for understanding that customers prefer experiences over products and for delivering the solutions that power those experiences. Other key callouts include:

  • Adobe Analytics has an “unparalleled ability to capture and analyze digital data."
  • Real-Time CDP and Customer Journey Analytics on Adobe Experience Platform are recent noteworthy advancements.
  • Adobe Analytics is migrating to Experience Platform, which will “unleash the power of Adobe Analytics on the rest of Adobe’s applications.”


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