New Benefit! Use Forrester Wave™ Reports in Your Lead Gen Activities!May 17, 2018
Adobe has purchased extended distribution rights for several Forrester Wave™ reports so Adobe SPP members can use them in marketing and lead generation activities. We’ve even created marketing kits to help you get started!
Adobe has purchased extended distribution rights for multiple Forrester Wave™ reports so that as an Adobe SPP member you can directly utilize them in your marketing materials and lead generation efforts. In all these reports Adobe appears as a leader. We are also creating marketing kits to go with each Wave™ report.
These marketing kits include sample email and landing page text, social graphics and “infobits” perfect for sharing on social platforms, and slides you can use in sales and pitch decks – all to help you get started. Also check out the Forrester Wave™ Analyst Report Marketing Playbook for examples of how Adobe uses these reports for lead generation and marketing – you may get some inspiration for your own efforts.
You can find links to the reports and their marketing kits on the Marketing Resource Center. Keep checking back as we add new reports.
Promoting these third-party industry research reports provides value to you by:
- Furthering your association and solutions with Adobe that is recognized by an independent research firm as one of the industry’s market-leading providers in six different market categories. Forrester is one of the most influential research and advisory firms that works with business and technology leaders to develop customer-obsessed strategies that drive growth.
- Capturing leads and potential sales opportunities directly by creating a gated landing page with registration and posting the reports on your website.
- Increasing your value-add to clients and prospects by providing valuable research that they otherwise may not have access to. The research not only identifies top players in the specific category, it also offers information on market and industry trends.
- Utilizing the Forrester Wave graphic in slide presentations to live audiences and/or on a home page or dedicated landing page (accompanied by a full reprint) brings a third-party visual to your materials.
As you can see, Adobe has made a not-insignificant investment to help you build awareness of your Adobe practice and help you generate leads. We hope you will take advantage of this new benefit.