Adobe a Leader in Magic Quadrant for Multichannel Marketing Hubs (MMH)Apr 25, 2018
Adobe has been named a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Share this new report with your clients.
Gartner Magic Quadrant for Multichannel Marketing Hubs 2018
Adobe has been positioned as a Leader in the Magic Quadrant for Multichannel Marketing Hubs (MMH), an inaugural report that was created from the merging of two previous Magic Quadrants (Multichannel Campaign Management and Digital Marketing Hubs) and evaluates technologies that orchestrate a company’s communications with and offers to customers across multiple channels including websites, mobile, social, direct mail, call centers, paid media and email. Among the 21 vendors evaluated, Adobe had the strongest ranking for Completeness of Vision.
Key takeaways from Gartner:
Adobe Campaign, Adobe's multichannel marketing hub, unites content creation and data analytics with cross-channel execution capabilities. It leverages access to a common set of audience data that users can share and enrich across other Adobe applications within Adobe's Experience Cloud.
Adobe reorganized its marketing cloud applications under the Experience Cloud umbrella to better align products with organizational dynamics. With Experience Manager and intelligent content capabilities, it took steps to streamline integrations and workflows between creatives, marketers and analysts. B2C marketers seeking a marketing hub that includes native integration with analytics, advertising and creative applications should consider Adobe.
Expect Adobe to leverage its Microsoft relationship to adapt its marketing cloud application to Azure, leveraging Azure's capabilities in data rights management. By providing open access to capabilities powered by Sensei, Adobe's artificial intelligence (AI) platform, the company plans to transition from an applications focus to a platform provider, and source marketing capabilities from its developer community.
Share these reports, along with new resources and recordings on Adobe Campaign today!