Achieve DMP Expert Status: Introducing Adobe Audience Manager Certification

Announcing the Adobe Audience Manager (AAM) Business Practitioner Certification! This new certification measures familiarity with data ingestion, segmentation, and activation activities within AAM.

Finding top talent who can manage data, segmentation and activation – those mission critical pieces for managing a DMP (Data Management Platform), is in high demand. For customers who are either just implementing Adobe Audience Manager (AAM), Adobe’s industry leading DMP, or expanding AAM usage throughout the enterprise, it can be hard to determine which employees, Partners or potential new hires have the right skills to manage the tool, drive insights and unlock ROI.

Adobe Audience Manager (AAM) Business Practitioner Exam

Adobe aims to make finding the AAM experts easier by introducing our first Audience Manager Certification Exam. This certification will be geared toward business practitioners measuring a candidate’s familiarity with data ingestion, segmentation and activation activities within the AAM platform. Candidates are expected to have a minimum of 6 months of experience with AAM. Adobe worked with digital agency and SPP member DigitasLBi to help develop this new exam. 

Ali Bohra, Director of Product Marketing for Adobe Audience Manager explains, “As we’ve seen a meaningful growth in our Audience Manager customer base, it’s important that we provide our customers and partners the right tools to assess DMP skills. By working with a great partner in DigitasLBi to create this certification, we are now able to grow our Audience Manager expert community and thus further our customer’s ability to unlock ROI and fully utilize the DMP as a core asset in their experience driven businesses.” 

Certification Benefits

Receiving an AAM certification can help you or your company stand apart. Achieving “expert” status as a business practitioner signals to the market, your employer, or a potential customer that you have established core skill sets and required knowledge to successfully use AAM. This can help unlock new business opportunities and position you and your organization as a leader in your space. 

Tony Sanders, Director of America’s Partner sales explains, “We’re thrilled to offer a thoughtfully crafted exam to our partners who can then use this recognition to win new business and signal to their clients their expertise in the DMP field.” 

Investing in yourself and your organization is always important and showcasing an Audience Manager Certification on your resume, LinkedIn or professional bio can help to provide that unique credential to make you the best candidate in the growing data management space. As a Partner, having certified resources in an emerging category can ensure your client understands you are best in class. For a client, these certifications are equally valuable to help identify qualified resources. 

Preparation Guides and Resources

The best way to begin preparing for any ACE exam is to review the Certification Exam path page on the Adobe Solution Partner portal. From this page you can download the exam prep guide which includes a list of recommended skills and knowledge for candidates; a list of exam topics (including a percentage of how many questions represent each objective area in the full exam); total number of questions on each exam; score required to pass the exam; and sample questions.

  • Download the Adobe Audience Manager Business Practitioner Exam Guide

Ready to Register?

Registration for this new Audience Manager Business Practitioner will open up on March 26th, 2018.

Follow the steps provided on our Certification Resources page to register for an exam.