The Best Partner Resources of 2017

Did you catch all the new resources, trainings and other assets introduced in 2017? If not, we’ve got you covered. Many of them are included, with convenient links, in this 2017 recap.

In 2017 Adobe made several strategic moves that impact Partners. Adobe also made updates to the Adobe Solution Partner Program and released many key trainings, assets and other enablement resources for Partners.  Here is a summary of key developments so you have them all in one place and can better ensure you take advantage of them to grow your career and your business.


Strategic Announcements

Adobe & Microsoft Expand Partnership

Interest in this Partnership continues to skyrocket. Please visit the Adobe & Microsoft landing page on the Portal to keep up to speed on the latest developments, implementations and assets to help you  grow your business through the combined offerings from Adobe and Microsoft.

Introducing Adobe Experience Cloud

With the launch of Adobe Experience Cloud earlier this year, we have permission to move beyond marketing and take an ever-larger piece of the digital transformation market. IDC sized the digital transformation market for digital technologies at $2.1T globally. The services opportunity is larger, perhaps 2x, 3x, or even 4x that figure. Dive into the latest cloud features and platform offerings in our Partner Café On Demand.


Program Changes/Updates

New Co-Selling of Services Incentive

For customers or implementations that may require Adobe Professional Services, Partners can receive a 5% financial incentive for helping to co-sell the services. This includes deals that Adobe sources but may bring in a Partner to help close.

Financial Incentives Open for Community Partners

Adobe extended the financial incentives within the Deal Registration benefit to Community Partners. Partners can use these incentives to build their Adobe Practice and grow their business.

Adobe Target Specialization

Partners can now achieve Adobe Target Specialization, demonstrating to customers a mastery of Target’s conversion rate optimization, personalization, and mobile app optimization capabilities.


Training & Enablement 

New Training Experience

We organized training resources by solution and made it much easier for you to find the training and resources you need. We also provided Learner Journeys that specify which trainings you will need to take, and in what order, to achieve certification.

Learner Journeys

Check out the newly released Partner Learner Journeys that visually outline which trainings to take and in what order to become an Adobe Certified Expert.

Marketing Resource Center

The Marketing Resource Center (MRC) is a new resource to help Partners scale their marketing efforts. Lots of great content here with much more planned for 2018.

Sales Plays for Single Solution Opportunities

The Adobe Sales Plays can help you in situations where you need to position an Adobe solution against a competitor or have an opportunity for cross-sell or upsell of a single solution. These assets contain product value, opportunity, and conversation starters and can be used alongside Use Case resources.

Tailored Enablement for Media Professionals

In response to growing excitement about the advertising market opportunity, we’ve launched dedicated enablement pages to meet the unique needs of media mavens.

All Access Learning Pass for Partners

The Adobe All Access Learning Pass subscription offers 12 months of unlimited access to Adobe Experience Cloud learning, including live and live-virtual public courses, as well as our entire on-demand learning library.

Single and Multi-Solution Implementation Guides

Both single-solution and multi-solution guides were released to Partners for the first time this year. These guides provide information about the reference architecture, guidelines, configuration steps, and tests that implementation specialists need to follow while implementing single solutions are integrating multiple Adobe solutions.

New Partner Accelerator Program

Accelerators are a series of new training courses designed to help Partners achieve Adobe Certification and Specialization. You can reach your Certification goals faster, with more key insights, with these new courses from Adobe Digital Learning Services.


And with 2017 winding down, it’s time to start thinking about Adobe Summit 2018 (March 25-29 in Las Vegas). If you register now for Adobe Summit 2018, you can take advantage of special Early Bird pricing!