Experience growth at every partner level.
Being part of the Solution Partner Program makes that growth exponential across all the areas that matter. From individual employee training and company Specializations to an ever-expanding library of marketing resources and sales materials, your company will grow with Adobe.
join nowFind the right fit for your company.
No matter what level you join, you'll find benefits designed to help your company evolve toward digital transformation.
Community partners
Community partners are regional companies who fit the profile of an Adobe Solution Partner and who have expressed an interest in addressing customer needs with Adobe Experience Cloud solutions. Participation in the program as a Community partner requires the lowest level of commitment, and the qualification criteria are the least demanding.
Bronze partners
Bronze partners are regional companies who fit the profile of an Adobe Solution Partner and who elect to participate in extended benefits offered by the Solution Partner Program.
Silver partners
Silver partners are regional companies that have made a commitment to developing the skills required to design, develop, sell, and deploy solutions with confidence using Adobe Experience Cloud. They earn Silver level status based on a joint booking attainment, technical proficiency, and customer satisfaction. Silver partners make commitments to Adobe in exchange for Adobe’s direct assistance developing their Adobe related practice areas.
Gold partners
Gold partners are regional companies that have earned the highest regional designation in a particular Adobe geographic area (GEO’s). Gold partners develop Specialized Adobe practices in multiple Adobe Experience Cloud solutions.
Platinum partners
Platinum partners are companies or collections of related organizations with a significant presence in multiple Adobe geographic areas (GEOs). Platinum partners develop Specialized Adobe practices in multiple Adobe Experience Cloud solutions across multiple Adobe geographic areas (GEOs).
BUSINESS CRITERIA
First, join the program.
Check the criteria below to see the qualifications required for each level of partnership.
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| Solution Partner Program fee* |
$5,000 |
$15,000 |
$20,000 |
$25,000 |
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| Emerging markets fees* |
$2,500 |
$7,500 |
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| Established companies offering digital marketing services and/or complementary technologies |
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| Quality web presence |
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| Existing relationship with national or global customers |
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| Third-party proctored technical certifications are required |
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| An Adobe-approved business plan |
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| Adobe Experience Cloud Certifications & Specializations required |
10 Certifications |
2** Specializations |
4*** Specializations |
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| Market presence in two of four Adobe geographic regions (North America, Europe, Asia-Pacific, Japan) |
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* Mature markets are Australia, Austria, Benelux, Canada, Denmark, Finland, France, Germany, Italy, Japan, Norway, Sweden, Switzerland, United Kingdom, and United States. All other countries are considered emerging markets.
** Minimum of two Adobe Experience Cloud Specializations
*** At least four Specializations in at least two Adobe solutions in at least two geographic regions
PARTNERSHIP REQUIREMENTS
Second, meet your annual requirements.
To keep your partnership active, and at the right level, Adobe assesses the following requirements each year.
Performance is tracked on Adobe's fiscal year, which ends November 30.
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| Completed annual partner satisfaction survey | |
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| Up-to-date Partner Finder directory profile (if applicable) |
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| Minimum number of successful customer deployments of Adobe Experience Cloud |
0 | 2 | 5 | 10 | |
| Minimum total subscription value of successful Adobe Experience Cloud customer deployments |
$0 | $250K* | $1.25M** | $3M*** | |
| Quarterly partner profiles with partner development managers |
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| Quarterly business reviews with partner sales managers |
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| Positive customer satisfaction ratings |
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* Minimum of either $250K annual subscription value per year ($50K in Asia-Pacific or Japan) OR 40 additional certifications (25 in Asia-Pacific or Japan)
** Minimum of $1.25M ASV ($750K in Asia-Pacific or Japan) or 80 additional certifications
*** Minimum of $3M ASV with no more than 75% of bookings in a single region, OR 100 certified resources with no more than 75% of certifications in a single region
PROGRAM BENEFITS
Finally, reap the benefits of partnership.
Receive specific benefits designed to support your company's growth and your ongoing digital transformation.
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| On-demand training, webinars, and learning resources |
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| Partner specific learner journeys and certification paths |
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| Discounts on Adobe Experience Cloud virtual and instructor-led training courses as well as custom onsite training delivered by Adobe Digital Learning Services | 15% | 25% | 30% | 30% | |
| Onsite Training | |
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| Discounts on Adobe Experience Cloud Certification Exams | |
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| Regional learning programs and Acceleration events | |
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| Non-production software licenses and sandboxes | |
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| Certification Exam Vouchers (for main entity) | 5 | 20 | 30 | 45 |
| Access to Adobe Sales Atlas, Use Cases and Sales Plays |
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| Deal Registration with financial benefits |
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| Co-marketing funds available |
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| Priority sales referral |
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| Access to Customer Experience Center (and Adobe office space) |
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| Joint account planning with executive sponsorship |
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| Adobe Experience Manager download |
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| Discounts on Adobe Connect web conferencing services |
30% | 70% | 100% | 100% | |
| Participation in pre-release and/or betas |
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| Customer references and case studies |
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| Joint sales and marketing assets |
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| Partner Finder directory listing |
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| Adobe Partner badge and logo |
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| Joint demand generation |
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| Partner marketing playbooks |
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| Target account marketing |
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| Prepackaged Marketing Campaigns |
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| Access to Marketing Resource Center |
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| Customer references and case studies |
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| Thought leadership |
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| Press and analyst relations |
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| Social media cross-promotion |
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| Access to Solution Partner Portal website (access varies by level) |
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| Access to Solution Partner Program Help Desk and Partner Portal resources |
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| Access to all program newsletters, emails, and webinars |
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| Invitation and discount to Partner Experience at Adobe Summit |
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| Opportunity to register for Adobe Global Summits and Symposiums |
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| Invitation to Worldwide Sales Conference |
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| Adobe Executive Sponsorship |
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| Quarterly Partner Strategy and Technology Updates | |
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| Partner Community Forum | |
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| Solution development assistance |
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| Customer satisfaction management |
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| ROLE | |||||
Solution Partner Help Desk (help and resources) Your first point of contact for escalations and issues, where you’ll access dedicated resources who will help answer your questions and provide program support. Get help with:
Contact the Solution Partner Program help desk at SPPHELP@adobe.com |
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Partner Sales Manager These managers take responsibility for your sales relationship with Adobe by coordinating internal resources to help achieve sales goals. Joint activities include targeted account planning, customer engagement plans, quarterly reviews, and working with appropriate partners and Adobe sales teams to deal-specific co-selling support. |
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Designated Pre-Sales Consultant Also known as sales engineers or sales consultants, they help you with sales demos, proof-of-concepts, architectural and feasibility reviews, RFI/RFP preparation, and evangelism. |
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Partner Development Manager They work with you to ensure all Adobe practices are understood and followed, and help drive customer success by providing the Adobe resources that will help you most. As a liaison between partners and Adobe Global Services, they also help with practice development plans, joint services sales, services delivery, and customer success. |
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Partner Marketing Managers They focus on coordinating joint marketing activities designed to generate demand for shared offerings — and ensure pipeline coverage for you and Adobe. They’ll work with you to create co-marketing plans and perform regular marketing reviews. |
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Executive Sponsor For top-tier partners, these Adobe executives attend Quarterly Business Reviews, assist with account planning, and act as your advocate in the program. |
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PARTNER LEVELING PRACTICES
We evaluate your needs every year.
Partner leveling occurs annually to ensure continued growth and to make sure your business is at the right level, receiving all the benefits that will help you succeed. Geographic partner leveling is also available. If your business spans multiple Adobe geographic areas, you may hold differing partnership levels in each region your business covers.
Levels and benefits FAQs
| The Solution Partner Program is designed for companies that put Adobe technologies to work through implementations, creative services, technological innovations, solution development, system integration and strategic thought leadership. |
There is no fee to join the Adobe Solution Partner Program at the Community level. Fees apply to all other levels; fee details are available to registered solution partners. |
Memberships do not expire while members meet their partner-level requirements; however, partnerships are reviewed once a year and inactive partnerships may be terminated. |
Partner levels are automatically reviewed at the beginning of the year. If you meet the Silver level requirements, and would like to have a manual review, please reach out to SPPHELP@adobe.com and our help desk will connect you with the appropriate partner sales manager. |
Adobe provides resources to help partners build a successful practice. Visit the training page for information about training & certification opportunities, and other development resources. |
The Adobe Solution Partner Program is for companies who co-sell with Adobe its Experience Cloud and Document Cloud solutions. To review programs designed for Creative Cloud and desktop products, please visit |
Ready to become an Adobe partner?
Get started today with the Solution Partner Program.
Join now