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Experience growth at every partner level.

Being part of the Solution Partner Program makes that growth exponential across all the areas that matter. From individual employee training and company Specializations to an ever-expanding library of marketing resources and sales materials, your company will grow with Adobe.

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Find the right fit for your company.

No matter what level you join, you'll find benefits designed to help your company evolve toward digital transformation. 

  Community partners

Community partners are regional companies who fit the profile of an Adobe Solution Partner and who have expressed an interest in addressing customer needs with Adobe Experience Cloud solutions. Participation in the program as a Community partner requires the lowest level of commitment, and the qualification criteria are the least demanding. 

  Bronze partners

Bronze partners are regional companies who fit the profile of an Adobe Solution Partner and who elect to participate in extended benefits offered by the Solution Partner Program. 

  Silver partners

Silver partners are regional companies that have made a commitment to developing the skills required to design, develop, sell, and deploy solutions with confidence using Adobe Experience Cloud. They earn Silver level status based on a joint booking attainment, technical proficiency, and customer satisfaction. Silver partners make commitments to Adobe in exchange for Adobe’s direct assistance developing their Adobe related practice areas. 

  Gold partners

Gold partners are regional companies that have earned a higher regional designation in a particular Adobe geographic area (GEO). Gold partners develop Specialized Adobe practices in multiple Adobe Experience Cloud solutions. 

  Platinum partners

Platinum partners are companies or collections of related organizations with a significant presence in one or multiple Adobe geographic areas (GEOs). Platinum partners develop Specialized Adobe practices in multiple Adobe Experience Cloud solutions in one or across multiple Adobe geographic areas (GEOs).



 

PARTNERSHIP REQUIREMENTS

Comply with each of these annually to maintain your current level.

 
Business Criteria
Established companies offering digital marketing services and/or complementary technologies




Quality web presence




Partnership Requirements          
Register in the Solution Partner Program




Solution Partner Program fee†
  $2,500 $5,000
$10,000 $15,000
Business Code of Conduct compliance requirements
 



Complete annual partner satisfaction survey
 



Up-to-date Partner Finder directory profile (if applicable)
 



Positive customer satisfaction ratings
   
Minimum number of successful Adobe Experience Cloud customer deployments
    2 5 10
Minimum total subscription value of Adobe Experience Cloud attributed opportunities
    $200K* $500K** $5M***
Adobe Experience Cloud Certifications & Specializations required
    10
Certifications
1
Specialization
4 Specializations****
Market presence in two of four Adobe geographic regions (Americas, Europe/Middle East/Africa, Asia-Pacific, Japan)
       

All figures in USD.
* Minimum of $200K annual subscription value per year ($40K in Asia-Pacific or Japan) OR 40 additional certifications (25 in Asia-Pacific or Japan)
** Minimum of $500k annual subscription value per year ($300K in Asia-Pacific or Japan)  or 60 additional certifications 
*** Minimum of $5M ASV with no more than 75% of bookings in a single region, OR 100 certified resources with no more than 75% of certifications in a single region. Platinum (regional) designation requires 8 customer deployments, and a minimum of $1.25M ASV within a single region or 80 additional certifications.
**** At least four Specializations in at least two Adobe solutions in at least two geographic regions. Platinum (regional) designation requires only 2 Specializations.
† The payment of fees are subject to the payment terms in the “What is the fee to join?” section below. Platinum (regional) designation is required to pay a fee of $12,500 

 


 

PROGRAM BENEFITS

Finally, reap the benefits of partnership.

Receive specific benefits designed to support your company's growth and your ongoing digital transformation.
 

 
Support
Access to Solution Partner Portal website (access varies by level)
Access to Solution Partner Program Help Desk and Partner Portal resources
Access to all program newsletters, emails, and webinars inc Strategy and Technology updates
Enablement
Sandboxes and Non-production software licenses  
Hands-on training environments and exercises    
Access to Adobe Demo Hub  
Participation in pre-release and/or betas
 
On-demand training, webinars, and learning resources
Partner specific learner journeys and certification paths
Discounts on Adobe Experience Cloud virtual and instructor-led training courses as well as custom onsite training delivered by Adobe Digital Learning Services    15% 25% 30% 30%
Onsite Training        
Certification Exam Vouchers (for main entity)   3 10 15 20
Discounts on Adobe Experience Cloud Certification Exams  

 

Marketing
Access to Marketing Resource Center
Marketing @ Scale Program Access
 
Partner Finder directory listing
 
Adobe Partner badge and logo
 
Using Adobe trademarks in Search Engine Marketing*      
Invitation and discount to Partner Experience at Adobe Summit
 
Marketing Support
       

                                    * This is offered as an opportunity-based benefit.

Sales
Deal Registration with financial benefits
 
Sales Support
   
Access to Adobe Sales Atlas, Use Cases and Sales Plays
Customer references and case studies
   
Adobe Experience Manager download
 
Discounts on Adobe Connect web conferencing services
  30% 70% 100% 100%

PARTNER LEVELING PRACTICES

We evaluate your needs every year.

Partner leveling occurs annually to ensure continued growth and to make sure your business is at the right level, receiving all the benefits that will help you succeed. Geographic partner leveling is also available. If your business spans multiple Adobe geographic areas, you may hold differing partnership levels in each region your business covers.
 

             

Levels and benefits FAQs

             

Who can join the Solution Partner Program?
    The Solution Partner Program is designed for companies that put Adobe technologies to work through implementations, creative services, technological innovations, solution development, system integration and strategic thought leadership. 
What is the fee to join?
   

There is no fee to join the Adobe Solution Partner Program at the Community level. Fees apply to all other levels. If you join the Solution Partner Program at the Platinum, Gold, Silver, or Bronze level, you must pay the fees according to the table under the Program Fees Section.

The fees paid by you will also cover your Affiliate(s) that are eligible for the Solution Partner Program. Affiliate(s) means, for a party, any other entity that controls, is controlled by, or under common control with, the party. All fees will be due and payable net 30 days and will be measured from the date of invoice. All invoices will be delivered electronically.

Adobe may charge interest at a monthly rate equal to the lesser of 1% per month or the maximum rate permitted by applicable law on any overdue fees, from the due date until the date the overdue amount (plus applicable interest) is paid in full. You must provide clear indication with your checks (or other form of payment) as to which invoices (or portions thereof) the payment should be applied. Alternatively, these payment details can be emailed to sjar@adobe.com no later than the date of payment.

If you fail to pay any amount due under this Agreement according to the payment terms contained herein, Adobe will send a reminder notice. If you fail to pay within 15 days of the date of the reminder notice, Adobe may, in its sole discretion, setoff such unpaid amounts against any benefits to which you are entitled (e.g., deal registration) and/or terminate your participation in the Solution Partner Program.

If you believe in good faith that Adobe has incorrectly billed you, you must contact Adobe in writing within 30 days of the invoice date, specifying the error. Unless you have correctly notified Adobe of the dispute, you must reimburse Adobe’s reasonable collection costs. You must pay the undisputed portions of Adobe’s invoice as required by this Solution Partner Program Guide.

The prices in the Program Fees Section do not include applicable taxes. Adobe will invoice you for any applicable taxes, and you must pay these taxes. Where applicable, you must provide a tax-exemption claim to Adobe before placing an order. If you are required to withhold income taxes from your payment to Adobe, you agree to send Adobe an official tax receipt within 60 days of payment to Adobe.

What is the Business Compliance Training and Questionnaire (BCTQ)?
    The BCTQ is an online training concerning Adobe’s Business Partner Code of Conduct and survey, which takes about 15-20 minutes to complete. Partner contact people can log in to Captivate Prime to enroll in and take the BCTQ.
Read more BCTQ FAQs ›
When do memberships expire?
   

Memberships do not expire while members meet their partner-level requirements; however, partnerships are reviewed once a year and inactive partnerships may be terminated.

How do I take advantage of my level-specific discount with Adobe Digital Learning Services?
   

Learn from Adobe experts with training delivered by Adobe Digital Learning Services. All partners can access instructor-led virtual training globally. Please reach out to SPPHelp via email or chat to receive a discount code

Partner SPP level discounts:

  • 15% for Bronze partners
  • 25% for Silver partners
  • 30% for Gold and Platinum partners
How can a partner advance from Bronze to Silver level?
   

Partner levels are automatically reviewed at the beginning of the year. If you meet the Silver level requirements, and would like to have a manual review, please reach out to SPPHELP@adobe.com and our help desk will connect you with the appropriate partner manager.

How can I build my Adobe practice?
   

Adobe provides resources to help partners build a successful practice. Visit the training page for information about on-demand training and credentials such as certification and sales accreditation. 
 
The onboarding section has information on how to grow your team’s skills, from sales to implementation; checklists by role, how to access training, learner journeys, documentation, and more!  (Sign in required.)

My company develops solutions using Adobe Creative Cloud and desktop products. Can we join this program?
   

The Adobe Solution Partner Program is for companies who co-sell with Adobe its Experience Cloud and Document Cloud solutions. To review programs designed for Creative Cloud and desktop products, please visit 
http://www.adobe.com/partners and click on the information for the Technology Program. 

I am a legacy Marketo or Magento Partner. What should I expect under the Adobe Solution Partner Program?
   

We have done significant analysis on all the programs to understand benefits that partners found valuable and ensure they continue in the Adobe Solution Partner Program.  In most cases, benefits are equal or better under the single program.  We are excited to welcome Marketo and Magento partners and look forward to building our businesses together!


 

Ready to become an Adobe partner?

Get started today with the Solution Partner Program.

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Questions?


Contact our support team at:

SPPHELP@adobe.com


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