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Experience growth at every partner level.

Being part of the Solution Partner Program makes that growth exponential across all the areas that matter. From individual employee training and company Specializations to an ever-expanding library of marketing resources and sales materials, your company will grow with Adobe.

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Find the right fit for your company.

No matter what level you join, you'll find benefits designed to help your company evolve toward digital transformation. 

  Community partners

Community partners are regional companies who fit the profile of an Adobe Solution Partner and who have expressed an interest in addressing customer needs with Adobe Experience Cloud solutions. Participation in the program as a Community partner requires the lowest level of commitment, and the qualification criteria are the least demanding. 

  Bronze partners

Bronze partners are regional companies who fit the profile of an Adobe Solution Partner and who elect to participate in extended benefits offered by the Solution Partner Program. 

  Silver partners

Silver partners are regional companies that have made a commitment to developing the skills required to design, develop, sell, and deploy solutions with confidence using Adobe Experience Cloud. They earn Silver level status based on a joint booking attainment, technical proficiency, and customer satisfaction. Silver partners make commitments to Adobe in exchange for Adobe’s direct assistance developing their Adobe related practice areas. 

  Gold partners

Gold partners are regional companies that have earned a higher regional designation in a particular Adobe geographic area (GEO). Gold partners develop Specialized Adobe practices in multiple Adobe Experience Cloud solutions. 

  Platinum partners

Platinum partners are companies or collections of related organizations with a significant presence in one or multiple Adobe geographic areas (GEOs). Platinum partners develop Specialized Adobe practices in multiple Adobe Experience Cloud solutions in one or across multiple Adobe geographic areas (GEOs).


First, join the program.

Check the criteria below to see the qualifications required for each level of partnership.

Solution Partner Program fee* †
Emerging markets fees* †
Established companies offering digital marketing services and/or complementary technologies

Quality web presence

Existing relationship with national or global customers

Third-party proctored technical certifications are required

An Adobe-approved business plan

Adobe Experience Cloud Certifications & Specializations required 
  1** Specialization 
   4*** Specializations
Market presence in two of four Adobe geographic regions (North America, Europe, Asia-Pacific, Japan) 

* Mature markets are Australia, Austria, Benelux, Canada, Denmark, Finland, France, Germany, Italy, Japan, Norway, Sweden, Switzerland, United Kingdom, and United States. All other countries are considered emerging markets.
** Minimum of one Adobe Experience Cloud Specialization
*** At least four Specializations in at least two Adobe solutions in at least two geographic regions. Platinum (regional) designation requires only 2 Specializations.
† The payment of fees are subject to the payment terms in the “What is the fee to join?” section below. Platinum (regional) designation is required to pay a fee of $22,500 
All figures in USD



Second, meet your annual requirements.

To keep your partnership active, and at the right level, Adobe assesses the following requirements each year.
Performance is tracked on Adobe's fiscal year, which ends November 30.

Completed annual partner satisfaction survey  

Up-to-date Partner Finder directory profile (if applicable)

Minimum number of successful customer deployments of Adobe Experience Cloud
  0 2 5 10
Minimum total subscription value of influenced Adobe Experience Cloud bookings
  $0 $200K* $500K** $5M***
Quarterly partner profiles with Partner Managers

Quarterly business reviews with Partner Managers

Positive customer satisfaction ratings
Register in the Solution Partner Program

Business Code of Conduct compliance requirements

* Minimum of either $200K annual subscription value per year ($40K in Asia-Pacific or Japan) OR 40 additional certifications (25 in Asia-Pacific or Japan)
** Minimum of $500k ASV ($300K in Asia-Pacific or Japan) or 60 additional certifications 

*** Minimum of $5M ASV with no more than 75% of bookings in a single region, OR 100 certified resources with no more than 75% of certifications in a single region. Platinum (regional) designation requires 8 customer deployments, and a minimum of $1.25M ASV with no regional restrictions or 80 additional certifications. 
All figures in USD.



Finally, reap the benefits of partnership.

Receive specific benefits designed to support your company's growth and your ongoing digital transformation.

On-demand training, webinars, and learning resources 
Partner specific learner journeys and certification paths
Discounts on Adobe Experience Cloud virtual and instructor-led training courses as well as custom onsite training delivered by Adobe Digital Learning Services    15% 25% 30% 30%
Onsite Training    
Hands-on training environments and exercises          
Discounts on Adobe Experience Cloud Certification Exams   
Regional learning programs and Acceleration events  
Non-production software licenses and sandboxes  
Access to Adobe Demo Hub
Certification Exam Vouchers (for main entity)   3 10 15 20
Access to Adobe Sales Atlas, Use Cases and Sales Plays
Deal Registration with financial benefits
Co-marketing funds available*
Priority sales referral
Access to Customer Experience Center (and Adobe office space)
Joint account planning with executive sponsorship
Adobe Experience Manager download
Discounts on Adobe Connect web conferencing services
  30% 70% 100% 100%
Participation in pre-release and/or betas
Customer references and case studies
Joint sales and marketing assets

*Not available to Platinum (regional)

Partner Finder directory listing
Adobe Partner badge and logo
Joint demand generation
Partner marketing playbooks
Target account marketing
Prepackaged Marketing Campaigns
Access to Marketing Resource Center
Customer references and case studies
Thought leadership*
Press and analyst relations*
Social media cross-promotion*
Solution development assistance
Customer satisfaction management      
Using Adobe trademarks in Search Engine Marketing        

                                    * This is offered as an opportunity-based benefit.

Access to Solution Partner Portal website (access varies by level)
Access to Solution Partner Program Help Desk and Partner Portal resources
Access to all program newsletters, emails, and webinars
Invitation and discount to Partner Experience at Adobe Summit
Opportunity to register for Adobe Global Summits and Symposiums
Adobe Executive Sponsorship
Quarterly Partner Strategy and Technology Updates
Team support assignments

Solution Partner Help Desk (help and resources)

Your first point of contact for escalations and issues, where you’ll access dedicated resources who will help answer your questions and provide program support. Get help with:

  • General questions about the Solution Partner Program and membership renewal
  • Updating your company role and Partner Finder listing
  • Any login or password issues
  • Navigating the program website for tools and information
  • Answers to questions about program benefit entitlement for support and software, including resolving electronic software download (ESD) issues

Contact the Solution Partner Program help desk at SPPHELP@adobe.com

Partner Sales Support

We take responsibility for your sales relationship with Adobe by coordinating internal resources to help achieve sales goals. Joint activities include targeted account planning, customer engagement plans, quarterly reviews, and working with appropriate partners and Adobe sales teams to deal-specific co-selling support.


Pre-Sales Support

We help you with sales demos, proof-of-concepts, architectural and feasibility reviews, RFI/RFP preparation, and evangelism.


Practice Development Support

We work with you to ensure all Adobe practices are understood and followed, and help drive customer success by providing the Adobe resources that will help you most. As a liaison between partners and Adobe Global Services, we also help with practice development plans, joint services sales, services delivery, and customer success.  


Partner Marketing Support

We focus on coordinating joint marketing activities designed to generate demand for shared offerings — and ensure pipeline coverage for you and Adobe. We’ll work with you to create co-marketing plans and perform regular marketing reviews.


Executive Sponsor

For top-tier partners, these Adobe executives attend Quarterly Business Reviews, assist with account planning, and act as your advocate in the program.


All program requirements, benefits, and business criteria are effective March 1, 2020


We evaluate your needs every year.

Partner leveling occurs annually to ensure continued growth and to make sure your business is at the right level, receiving all the benefits that will help you succeed. Geographic partner leveling is also available. If your business spans multiple Adobe geographic areas, you may hold differing partnership levels in each region your business covers.


Levels and benefits FAQs


Who can join the Solution Partner Program?
    The Solution Partner Program is designed for companies that put Adobe technologies to work through implementations, creative services, technological innovations, solution development, system integration and strategic thought leadership. 
What is the fee to join?

There is no fee to join the Adobe Solution Partner Program at the Community level. Fees apply to all other levels. If you join the Solution Partner Program at the Platinum, Gold, Silver, or Bronze level, you must pay the fees according to the table under the Program Fees Section.

The fees paid by you will also cover your Affiliate(s) that are eligible for the Solution Partner Program. Affiliate(s) means, for a party, any other entity that controls, is controlled by, or under common control with, the party. All fees will be due and payable net 30 days and will be measured from the date of invoice. All invoices will be delivered electronically.

Adobe may charge interest at a monthly rate equal to the lesser of 1% per month or the maximum rate permitted by applicable law on any overdue fees, from the due date until the date the overdue amount (plus applicable interest) is paid in full. You must provide clear indication with your checks (or other form of payment) as to which invoices (or portions thereof) the payment should be applied. Alternatively, these payment details can be emailed to sjar@adobe.com no later than the date of payment.

If you fail to pay any amount due under this Agreement according to the payment terms contained herein, Adobe will send a reminder notice. If you fail to pay within 15 days of the date of the reminder notice, Adobe may, in its sole discretion, setoff such unpaid amounts against any benefits to which you are entitled (e.g., deal registration rebates, CMF funds, MDF Funds) and/or terminate your participation in the Solution Partner Program.

If you believe in good faith that Adobe has incorrectly billed you, you must contact Adobe in writing within 30 days of the invoice date, specifying the error. Unless you have correctly notified Adobe of the dispute, you must reimburse Adobe’s reasonable collection costs. You must pay the undisputed portions of Adobe’s invoice as required by this Solution Partner Program Guide.

The prices in the Program Fees Section do not include applicable taxes. Adobe will invoice you for any applicable taxes, and you must pay these taxes. Where applicable, you must provide a tax-exemption claim to Adobe before placing an order. If you are required to withhold income taxes from your payment to Adobe, you agree to send Adobe an official tax receipt within 60 days of payment to Adobe.

What is the Business Compliance Training and Questionnaire (BCTQ)?
    The BCTQ is an online training concerning Adobe’s Business Partner Code of Conduct and survey, which takes about 15-20 minutes to complete. Partner contact people can log in to Captivate Prime to enroll in and take the BCTQ.
Read more BCTQ FAQs ›
When do memberships expire?

Memberships do not expire while members meet their partner-level requirements; however, partnerships are reviewed once a year and inactive partnerships may be terminated.

How do I take advantage of my level-specific discount with Adobe Digital Learning Services?

Learn from Adobe experts with training delivered by Adobe Digital Learning Services. All partners can access instructor-led virtual training globally. Please reach out to SPPHelp via email or chat to receive a discount code

Partner SPP level discounts:

  • 15% for Bronze partners
  • 25% for Silver partners
  • 30% for Gold and Platinum partners
How can a partner advance from Bronze to Silver level?

Partner levels are automatically reviewed at the beginning of the year. If you meet the Silver level requirements, and would like to have a manual review, please reach out to SPPHELP@adobe.com and our help desk will connect you with the appropriate partner manager.

How can I build my Adobe practice?

Adobe provides resources to help partners build a successful practice. Visit the training page for information about on-demand training and credentials such as certification and sales accreditation. 
The onboarding section has information on how to grow your team’s skills, from sales to implementation; checklists by role, how to access training, learner journeys, documentation, and more!  (Sign in required.)

My company develops solutions using Adobe Creative Cloud and desktop products. Can we join this program?

The Adobe Solution Partner Program is for companies who co-sell with Adobe its Experience Cloud and Document Cloud solutions. To review programs designed for Creative Cloud and desktop products, please visit 
http://www.adobe.com/partners and click on the information for the Technology Program. 

I am a legacy Marketo or Magento Partner. What should I expect under the Adobe Solution Partner Program?

We have done significant analysis on all the programs to understand benefits that partners found valuable and ensure they continue in the Adobe Solution Partner Program.  In most cases, benefits are equal or better under the single program.  We are excited to welcome Marketo and Magento partners and look forward to building our businesses together!


Ready to become an Adobe partner?

Get started today with the Solution Partner Program.

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