april 20, 2022

Adobe Real-Time CDP Certification: Business Practitioner

Marketing specialists, analysts, consultants, and other digital marketing professionals – demonstrate your expertise of Real-Time CDP.

Go back to News

The Real-Time CDP Business Practitioner Professional certification exam is now available.

Candidate requirements

This exam is for a marketing specialist with 6-12 months of experience creating and activating audiences in Real-Time CDP environments. The candidate has knowledge of business objectives and KPIs, familiarity with digital marketing technology stacks and various platform integrations, and an understanding of data flows (ID types, ID syncs, audiences, segments, data models).  

Typically, these are individuals in roles such as:

  • Campaign Manager
  • Data Analyst
  • Campaign Marketing Analyst
  • Business Analyst
  • Marketing Analyst 
  • CDP Consultant
  • Marketing Manager
  • Conversion/Optimization Consultant
  • Marketing Product Owner
  • Solutions consultant

Learn more about the certification, the roles this certification targets, and available training.

Those in technical roles should learn more about the Real-Time CDP Expert certification.

Adobe certification exams – developed by the community, for the community

Adobe certification exams are unique because they are developed by Adobe staff and talented practitioners recruited from the Experience Cloud community. Visit the Subject Matter Expert Program page to learn more ( SPP sign-in required). Inviting these SMEs to the process ensures that the Adobe Certified community has the real-world skills that customers require. SMEs get compensated with Adobe swag, a credit for the certification, and earn the coveted Adobe SME badge for their social profiles.

Questions? Email certif@adobe.com.

*You must be a SPP member to view content linked from this article. Sign in or Join now.