february 20, 2022
Adobe Named a leader in the 2022 Forrester Wave: Digital Asset Management
Adobe Experience Manager Assets shine in latest report
We are proud to announce that Adobe has been named a Leader in the Forrester Wave: Digital Asset Management for Customer Experience, Q1 2022. We are thrilled to be named a Leader in this report and recognized for our investment in digital asset management with Adobe Experience Manager Assets. Over the last 18 months, the DAM has become even more critical for every brand’s personalization and experience strategy. We’ve built deeper integrations across our Adobe products and created strategic partnerships with market-leading companies across retail, financial, healthcare, technology, and other industries to build the world’s most intelligent and connected DAM.
Innovation never stops — We've invested heavily in a highly-scalable and integrated asset foundation with a single source of truth of digital assets in the managed cloud — everything and anything from images, to video, including emerging media formats such as 3D.
This past year, we've introduced deeper integrations with Creative Cloud and Workfront to simplify complex creative, work, and marketing processes into a single workstream. We’ve modernized the user experience to increase users’ overall productivity with the DAM. In addition, we’ve built-in new intelligent automation & delivery capabilities to enable leading brands to generate millions of net-new asset variations on the fly with Adobe Sensei, Photoshop, Lightroom, and other rich media technology.
We are incredibly excited about our planned innovations to come in 2022 and beyond.
Learn more
View a complimentary copy of the full report: Forrester Wave: Digital Asset Management for Customer Experience, Q1 2022.