Boosting ecommerce results for a global beverage brand using AI-powered Adobe Sensei features for Adobe Commerce

Merchandise that resonates with shoppers has a way of jumping into their shopping cart. That’s why the most successful ecommerce merchants find smart ways to put the right merchandise in front of the right consumers.  

When one of the most-loved beverage brands in the world wanted to bring its brand to life and directly engage consumers with an online shopping experience featuring an array of branded merchandise, it turned to Bounteous. An Adobe Gold Solution Partner, Bounteous recently merged with Accolite Digital to create an end-to-end digital transformation services consultancy that drives exceptional client outcomes.

Bounteous consultants with expertise in experience research and design, custom web development, and ecommerce developed a website for the beverage brand using Adobe Commerce. The Adobe platform offered a unified desktop and mobile-optimized online retail presence for the brands’ direct-to-consumer promotional merchandise initiatives.

To increase sales of the company’s branded apparel, gift, and collectible merchandise, Bounteous tapped into shopper behavioral data and AI capabilities powered by Adobe Sensei. Bounteous consultants set up the Product Recommendations feature of Adobe Commerce to automatically suggest relevant products to shoppers based on their behavior and key merchandise features.  

Adding a highlighted section for personalized recommendations on the shop’s home page yielded a substantial increase in click-throughs and sales compared to the shop home page with only a static feature area for new products. Bounteous improved results further in a strategic repositioning by elevating the placement of “Personalized Picks” on the home page in place of “New Arrivals.” The repositioning revealed shopper preferences for customized recommendations over generic new arrivals, producing a 117% surge in clicks and a 36% revenue boost.

Eager to increase average order sizes while further enhancing shopping experiences for fans of the brand, Bounteous recommended adding a highlight area for “Frequently Bought Together” items. The team activated the recommendations for complementary merchandise on individual product detail pages. This feature quickly emerged as the Bounteous team’s most impactful strategic recommendation of the year for driving sales on the site. 

Bounteous also implemented the Live Search feature for the brand’s Commerce site. The feature combines the AI and machine learning capabilities of Sensei with the brand’s product catalog data to quickly deliver personalized results when shoppers use the shop’s search tool. 

Live Search enables Bounteous to activate algorithms for “recommended for you,” “trending,” and “most viewed” items, customizing search results rankings for each shopper in real time. As a result, the Bounteous team ensured that the top three search results closely matched the shopper’s intent, enhancing the search experience and shopper satisfaction. Since implementing Live Search, the team noted an impressive 19% conversion rate from search queries.

For the brand and the Bounteous team, the positive impacts of the initiatives underscore the importance of using AI and personalization to enhance brand experiences, boost shopper engagement, optimize conversions, and drive ecommerce sales.