Fostering ecommerce growth through digital transformation

Transforming operations to reinvigorate a business can be challenging, especially when a company has been slow to update its technology and approach to engaging customers.

One retail automotive company, in particular, had led its industry for over 30 years. But as it tried to modernize its B2B and B2C operations, scaling to meet customer demands was difficult. With in-store and global online sales, a vast distributor network, and an extensive product offering, the company sought a technology partner to help it tap into new business opportunities.

Brainvire, a Gold level Adobe Solution Partner and Adobe Commerce expert, offered the ideal mix of skills to enable the retailer to adopt a proven ecommerce platform, Adobe Commerce.

Determining the first steps required understanding the company's current operations. While the retailer had a B2C-focused website and physical stores, the B2B side of the business was largely offline.

The sales team faced several challenges managing orders because of error-prone manual processes and struggled to support the company's more than 150 global distributors. Problems managing inventory presented additional challenges, with customers sometimes placing orders for out-of-stock products.

Beyond the problems the sales teams encountered when fulfilling orders, the retailer’s marketing team also wanted a more integrated promotional platform to improve worldwide lead generation.

As an Adobe partner, Brainvire knew Adobe Commerce was the right choice for the retailer. Not only can the platform improve the company’s direct online global B2C sales, but it also offers a more streamlined, centralized approach to serving its B2B customers.

With inventory and order management, integrated sales and marketing activities, and supply chain and warehousing capabilities, Adobe Commerce provides the complete solution the retailer needs.

After launch, previous challenges with order taking and fulfillment disappeared. At the same time, enhanced cross-selling and personalized recommendations combined with real-time, individual pricing increased sales and customer satisfaction.

Marketing can now more effectively generate demand with targeted campaigns and adjust strategies using the latest reports. By tracking campaign effectiveness, the team can deliver improved customer experiences, increasing sales and engagement throughout the customer journey.

Adobe Commerce enabled Brainvire to revolutionize the retailer's operations. With a 40% reduction in order turnaround time and a 20% decrease in product shelf time, the retailer today sells more in the same amount of time with the same resources. In fact, after launch, the company increased its revenue by 30%. With Adobe Commerce, the company continues to lead the industry and reach new heights.