Creating a digitized, streamlined buying experience

Digitization offers companies many benefits, including simplified and streamlined processes, easier collaboration, and expanded opportunities for innovation. For one of the largest food and beverage companies in the world, digitizing an important, but outdated way of doing business offered an even greater opportunity: a revamped — and increased — revenue stream.

In Brazil, the company had a smaller retail trade with individual businesses and distributors purchasing products to sell themselves. However, the ordering process for these business customers was cumbersome and time-consuming. The company needed to simplify and streamline its customer experience. It also needed to reduce its current operational overhead and create more autonomy for its salespeople.

As a Gold-level Adobe Solution Partner and leading agency in Brazil and Latin America, WEBJUMP has deep Adobe Commerce expertise and experience. The partner, knowing that the functionality and valuable features of Commerce could enable the customer to achieve all its goals, began building a connected website and mobile app for the Brazil branch of the company.

While creating a website and mobile app may seem simple, the multi-faceted project was a significant undertaking. A key concern was ensuring a simple and easy purchase process for the company's customers. Not only did the company have thousands of products from its many brands, but the website and app had to accurately show the correct product prices based on each customer's distributor, payment method, available discounts, and appropriate tax rate.

On top of that, the sales team needed to be able to start an order for a customer and then send it to that customer for completion without creating any additional operational overhead. Essentially, the solution needed to offer B2B selling functionality wrapped in the fluidity and simplicity of a traditional B2C experience.

With Adobe Commerce, WEBJUMP delivered everything the customer needed, turning the project's challenges into opportunities for the business. After launch, the company's business in the region was transformed. Not only was the customer buying experience much smoother and more streamlined, but it was also connected across offline and online sales processes.

Customers could contact the company's sales department, which could initiate orders that customers could then complete on their own. Customers could also more easily find the products they needed with comprehensive search and product filters. Combined with promotional badging, the platform clearly showed customers what products were new or trending and likely to increase sales in their own retail businesses.

With a digitized and streamlined buying experience based on Adobe Commerce, WEBJUMP and the company transformed a minor revenue stream into a thriving one. Now, both the company and its customers can enjoy providing necessary goods to the region far more easily and quickly than they could before.