Helping merchants connect commerce across platforms

For businesses operating within social media commerce, the phrase "time is money" couldn’t be more appropriate. When companies that are trying to take advantage of viral trends and offer products on popular social media channels experience delays in product availability, it often costs millions in revenue.

Silk Software, a Gold Partner of the Adobe Solution Partner Program, helps ecommerce companies discover new opportunities for growth through strategic consulting, software development, and website design and optimization. To help companies use Adobe Commerce more easily and quickly to bring their products to market, Silk developed and launched the world's first connector for TikTok Shop, the short-form video-based social media platform’s ecommerce solution.

With this connector, any ecommerce business that wishes to quickly launch a shop on the incredibly popular social media platform and tap into over 1.2 billion potential buyers can do so. And, instead of having to completely rebuild a separate store, merchants that take advantage of the Adobe Commerce connector from Silk can seamlessly connect their ecommerce store to TikTok Shop.

In social media, what's trending changes often and without notice. A new popular product could be outstripped by something featured in a viral video within a few hours, making time of the essence for social media merchants. And nowhere are the rules of fast consumption and quick-moving trends more apparent than on TikTok Shop.

But for merchants on Adobe Commerce, the TikTok Shop Connector from Silk Software lets them quickly and efficiently offer products from their website on their social media shop. Companies can push core product information such as pictures, pricing, and inventory directly to the social media platform, streamlining workflows, improving business efficiency, and boosting ROI.

Orders and returns completed on the social media shop are also accurately synced back to Adobe Commerce to help track all orders, returns, and product shipments in one place. With the connector from Silk Software, merchants can centralize all their ecommerce data and more easily track how their stores perform.

Merchants that take advantage of Adobe Commerce and the TikTok Shop Connector can eliminate any go-to-market delays that could mean lost revenue and easily expand their reach, increase visibility, and capitalize on the ever-changing opportunities presented by social media.