july 18, 2025
Adobe Experience Manager Forms Top Innovations
Discover the latest GenAI innovations that improves authoring and end-users experience, and learn about new pricing and packaging updates to help you expand your AEM footprint.
AEM Forms is an end-to-end solution that enables both data input and output, allowing organizations to address a wide variety of form-related needs while improving operational efficiency and driving revenue growth. It supports a diverse range of use cases, including:
- Marketing forms: deliver on-brand, unified experiences for end-users with built-in validation and integration to backend systems
- Enrollment forms: create guided, omnichannel experiences for end users with a fast service delivery through automated steps after form submission
- Customer communications: drive user value with personalized communications, connected to systems of record for relevant information
Top innovation in AEM Forms
- Experience Generation allows authors to create forms using GenAI with just prompts by adding panels and themes, applying templates and business rules, and configuring the submission endpoint with ease
- Interactive Communications Editor offers an intuitive, cloud-native interface for designing and generating data-driven output. It supports schemas and databases binding, with the flexibility to send communications on-demand or in batch
- Universal Editor is a WYSIWYG authoring interface for Edge Delivery Services that enables creators to build responsive, interactive forms using drag-and-drop components, with built-in extensibility tools for customization and experimentation
- Multi-modal form filling allows end-users to complete forms in the way that best suits them, whether through chat interfaces, images or scanned documents, while GenAI prompts relevant questions to reduce any friction in the form filling experience
- AEM Forms and RT-CDP integration allows submitted data to hydrate customer profiles for personalized form experiences and trigger downstream workflows
New pricing and packaging update
- AEM Forms is introducing a new SKU for AEM Sites CS/EDS customers with lead generation use cases. These customers often build marketing forms in-house, resulting in long development cycles, inconsistent user experiences, and manual backend integrations. AEM Forms solves these challenges through agile authoring, reusable components, built-in data connectors and the ability to deliver unified, on-brand experiences within AEM Sites. If you’re working with AEM Sites customers, this presents a valuable opportunity to expand your AEM footprint.
Watch on-demand deck and recording of the Partner Enablement Webinar.
Next steps
Schedule a 1:1 meeting with the Adobe product team to explore these innovations and uncover new opportunities. Email us at aem-forms-ea@adobe.com