New Professional Certification for Adobe Customer Journey Analytics

If you have 3-6 months' experience with Adobe Customer Journey Analytics as a developer, this new professional-level certification, don’t miss this opportunity to demonstrate the knowledge and value you bring to your role. 

Candidates are expected to have an understanding of or ability to:

• Critically analyze data to identify anomalies in the data ingestion process (troubleshooting) U/A
• Analyze data prior to ingestion into CJA

• Differentiate between dimensions vs metrics

• Create calculated metrics or filters using data from multiple data sources

• Troubleshoot defects in data quality

• Configure dimensions and metrics in data view for reporting

• Retrieve the required dimensions and metrics on the business questions

• Demonstrate proficiency in specific semantics and taxonomy of CJA: Data Views, etc

• Data validation using query services

• Derived fields

• Configuration of connection and data view

• Understand DULE concepts

• Data ingestion methods (latency, anything around capture of platform architecture design)

• Basic level understanding of AEP architecture surrounding data source ingestion through data lake to CJA

• Understanding schemas design

• Basic level of understanding of identity resolution (persistent, transient, merged IDs, field-based stitching)

Candidates be comfortable performing tasks using these technologies:

• Digital Analytics

• Data visualization

• Reporting, analysis and generating business insights

• Campaign Performance Monitoring

• Identity Resolution/Customer Profile Management (schemas)

• CJA certification should recognize that CJA frequently interoperates with AEP, CDP and AJO

• Troubleshooting

Visit the exam page on our new Adobe Certification Portal to view additional details, start studying, and schedule/take your exam. A practice test and exam prep guide are available to help you prepare for the exam. We wish all future candidates success with this new certification.