may 19, 2023

Specialization now available for Adobe Real-Time CDP 

Show your organization’s expertise with the new Real-Time CDP Specialization 

Adobe Real-Time Customer Data Platform, powered by Adobe Experience Platform, serves as a single system for data management across the customer lifecycle. We know that customers and partners alike are energized by the fast-growing CDP market, and that customers rely on their partners to bring deep expertise to not only implement Real-Time CDP, but to bring business cases to life using it as well.

That’s why we’re happy to announce that you can now earn an Adobe Specialization for Adobe Real-Time CDP. Of the three next-gen applications built on Adobe Experience Platform, which also include Adobe Journey Optimizer and Adobe Customer Journey Analytics, it’s the first to market with an Adobe Specialization.

The value of an Adobe Specialization 

A specialization is a powerful indicator of a partner’s expertise in a given Adobe solution. That’s because earning a specialization requires a specific number of employees of your organization to have earned a certification in the Adobe solution. It also requires three customers to attest to your organization’s expertise by serving as a reference.

The benefits of specialization are numerous, including the ability to add an Adobe Specialization badge on your website and marketing content, special recognition in your Partner Directory listing on the Solution Partner Portal, access to Adobe experts through the Partner Validation Program, and many more. But above all, it gives customers confidence that you have the background and experience to help them succeed with the Adobe application in which you are specialized.

Requirements for the Real-Time CDP Specialization 

For your organization to earn the Real-Time CDP Specialization, you’ll need to provide contact information for three (3) successful Real-Time CDP customer references. You’ll also need to have 12 different people on staff who have the following certifications and meet the required number of individuals for each certification level: 

Get started today 

Review the following resources to explore how your organization can earn a Real-Time CDP Specialization to differentiate your business and get a jumpstart on what is already becoming an area of expertise that’s in high demand.