april 30, 2023
Introducing Campaign Supply Chain: Marketo Engage and Adobe Workfront – Part 1
Learn how the better together story of Marketo Engage integrated with Workfront unlocks campaign visibility, increases campaign velocity, and drives creative value.
For marketing executives and operations teams, the challenge of delivering effective campaigns while managing siloed teams, manual disconnected workflows and tools, and limited visibility can be overwhelming. In fact, marketers are being asked to deliver campaigns 85% faster with fewer resources, according to recent studies
Enter Campaign Supply Chain, an alternative to Content Supply Chain for your customers. This new solution unlocks greater visibility for campaign stakeholders, velocity in the number of campaigns delivered or time to deliver, and value in getting more out of a company’s talent with less repetitive tasks and more creative work.
The benefits of Campaign Supply Chain are not just limited to better efficiency and productivity, but also to new, larger sales opportunities for cross-selling and co-selling Marketo Engage and Workfront. Additionally, the new solution makes both products stickier, providing a story that is not being told by core competitors and dovetails with the broader Content Supply Chain storyline.
With Campaign Supply Chain, marketers can optimize internal operations, connect siloed workstreams, accelerate project setup and governance, streamline processes and tools, increase output, and drive marketing teams' efficiency and morale. Highly repetitive tasks can be automated, reducing error rates and speeding time to market, while success can be tracked against revenue.
By shifting from siloed activities to a seamless and connected process from strategy to execution, Marketo Engage and Workfront help marketers overcome painful results such as cost and waste, errors and delays, unhappy marketers, a disjointed customer experience, and missed revenue.
As you can see, Campaign Supply Chain is the better together story for Marketo Engage and Workfront, providing a strategic solution for marketers. By leveraging the power of these two products, marketing executives and operations teams can optimize their internal operations, streamline processes, increase output, and drive business growth.
With Campaign Supply Chain, strategy and execution become one, and marketing becomes a seamless and connected process. Stay tuned for Part 2 of this article where we’ll provide more details on the technical setup that makes this all possible and how to build your delivery team.