April 27, 2023

Adobe Workfront and Creative Cloud

Learn how this powerful integration provides a seamless experience for creative and marketing team collaboration, while also delivering a more streamlined Content Supply Chain.

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We know the increasing demand for more content is a big challenge for delivering a successful Content Supply Chain. But there is a disconnect between workflows, technology, and teams that hinder an organization’s ability to effectively deliver personalized content to scale. This struggle is most evident in collaboration between creative and marketing teams. 

Creatives are often working on projects involving multiple contributors. Given the complexity of the projects and the number of people involved, teams struggle to effectively work together, while also giving visibility and updates to stakeholders along the way. Keeping track of project intake, upcoming and completed tasks, and providing status updates to stakeholders is time consuming and subject to human error. These pain points increase the time it takes to create content, causing burnout and ultimately costing money and slowing down a company’s ability to drive revenue.

Fortunately, the existing integration between Adobe Workfront and Creative Cloud offers the perfect solution. Cross-functional teams can connect, collaborate, execute, and deliver content faster and with more accuracy. The integration allows designers and editors to stay in their creative zone and manage their entire work process within Creative Cloud, while giving their marketing team visibility on progress in Workfront. 

Creatives can manage the entire process from kicking off asset creation to uploading proofs for review and approval, collaborating with team members, and logging their time. Everything the creative does via the plugin is automatically captured in Workfront.

Currently there are six integrations with Creative Cloud for XD, InDesign, Illustrator, Photoshop, After Effects, and Premier Pro, and likely more to come in 2023. Installation and set-up are simple and can be done in minutes.

Option 1: For users with CC access to self-serve downloads, simply go to the Adobe Exchange marketplace and install the free plugin and connect to Workfront from CC using their WF credentials.

Option 2: System Administrators can create a package from within the Adobe Admin console combining their favorite CC desktop application with the plug-in for easy deployment in either a managed or self-service way. Once installed, use WF credentials to connect to your WF instance from CC.

To learn more about Workfront Creative Cloud plugins and how they help deliver on a more streamlined Content Supply Chain, check out these resources:

We encourage you to promote awareness of these plugins with your customers and implementation teams so they can tap into the value they provide.