Febuary 02, 2023
Learn about the new Workfront packaging and user types rolling out early 2023.
To align Workfront more closely with other digital experience selling motions and simplify our structure while delivering more value to customers, Adobe is improving and enhancing Workfront’s packaging and user types.
The Workfront product team gathered feedback from numerous internal stakeholders, research vendors, and customers to develop a framework that highlights the value of our product, addresses known concerns and future roadmap, and facilitates a more intuitive purchasing experience for customers. The new plan will make Workfront’s offerings easier to understand, sell, and buy while giving customers value at each level and the ability to easily transition between packages.
Some benefits of the new model include:
The launch date for the new SKUs will be the end of January 2023, with the goal of transitioning all existing customers at the time of contract renewal. A ramp-up period will be implemented that will allow renewal on the legacy SKUs for a period through 2023.
On January 25, 2023, we held a Partner webinar “Workfront: New Packaging & User Types Rollout” which gave an overview of the updated features and timeline and what it means for you and your customers. If you missed it, please click on this link, and review the recording and supporting presentation.
Enablement resources are available on the Solution Partner Portal including: