Adobe Workfront helps your customers manage the entire lifecycle of work in one place. The integration between Workfront and Adobe Experience Manager Assets lets organizations improve content velocity and time-to-market by intrinsically connecting work and digital asset management. As well as providing access to the necessary assets, the AEM connectors allow for the downstream management of metadata, the organisation of assets, versioning, users have access to the required documents and images for making requests or providing a palette of assets for a new campaign launch.

When working with your customers who have Workfront and AEM, we want to encourage them (wherever they are now) to ultimately get to using the native integration. The native integration is only available for Assets Essentials or Assets as a Cloud service which means migrating from whatever DAM they are currently using. It also requires that the customer has their Workfront instance provisioned or migrated to the Adobe Admin Console. Although this creates a few hurdles for our customers, it is the future path forward and where we will see continued developments, improvements, performance, and stability.

With that said, there a couple reasons why a customer would want to work with you, their partner. First, many customers will benefit from having their business process, metadata, and DAM folder strategy revisited and refined. Second, customers may need support and guidance in some of the necessary migrations required to move to the native integration.

If a customer is not willing to migrate from their OnPrem or Managed Service AEM setup, then they can still take advantage of the Enhanced Connector. Other customers may have some blockers to migrating their Workfront instance right now to the Admin Console. If this is the case, they also may need to use the Enhanced Connector, but we encourage partners to only go down this path as a last resort after the consulting with the customer on the better native integration option available.

To simplify, the below table outlines the options of connecting Workfront to AEM Assets and the type of connection to use.

• Workfront and Assets Essentials - Native Integration
  *Requires Workfront on the Admin Console
• Workfront and Assets as a Cloud Service - Native Integration
  *Requires Workfront on the Admin Console
• Workfront and Assets OnPrem or Managed Service - Enhanced Connector

We also recently released technical guidelines for customers on our original, legacy connector wanting to migrate to the enhanced connector or native integration:

• Legacy > Enhanced Connector (OnPrem or Managed Service AEM customers only)
• Legacy or Enhanced Connector > Native Integration

It’s important that you conduct a full series of discovery sessions with your customer, and making sure that their IT department are involved, to identify which is the correct integration for their use case. We are always here to help with this – you can reach us through Solution Partner Helpdesk.

You can find out more details, including a comprehensive comparison table here.