News from Adobe Summit 2022

The overall Adobe Summit press release provides a good framework for the announcements.  You can read the press release or blog post for individual announcements below.

Adobe Real-Time CDP Makes the Digital Economy Personal for Today's Global Brands

Adobe announced new customers and innovations in Adobe Real-Time Customer Data Platform that empower businesses to maximize the value of their customer data.

With Real-Time CDP, Adobe continues to transform how brands engage with their audiences by unlocking new capabilities including data collection, enrichment and distribution at a market-leading scale.

Adobe Unveils New AI Innovations for Personalizing Experiences

These new capabilities, powered by Adobe Sensei, enable businesses to deliver seamless customer journeys and include product recommendations, live search results, intelligent budget forecasting and allocation, cross-channel budget optimization and intelligent content creation and delivery.

New Adobe Experience Manager Capabilities Accelerate the Delivery of Personalized Experiences

These new innovations empower brands to reimagine their end-to-end content lifecycle so they can make the most of every digital asset and experience. These include deeper integrations with Adobe Workfront and Adobe Creative Cloud.

Adobe Announces General Availability of Adobe Experience Cloud for Healthcare

This solution empowers healthcare enterprises to deliver seamless customer journeys with personalized and secure digital experiences.

Adobe Real-Time Customer Data Platform is expected to be HIPAA-ready in May 2022, giving healthcare enterprises the ability to bring together a complete view of healthcare consumers. Adobe Customer Journey Analytics and Adobe Journey Optimizer are expected to be HIPAA-ready later this year.

Adobe Empowers Brands to Succeed in the Metaverse

Adobe announced a series of innovations, integrations and investments designed to position brands to succeed in the metaverse. This includes the unveiling of a white paper with initial thinking on steps agencies and brands can take to get metaverse ready.

Adobe also previewed the Substance 3D Modeler app which will be released later this year.

Adobe Announces Expansion of Ecosystem with New Partners and Developer Tools

Adobe announced a significant expansion of its partner ecosystem that's creating new opportunities for its technology and solution partners - along with developers - to deliver more personal experiences to millions, while accelerating content velocity and making customer journeys seamless.

Learn about new developer tools and technology partnerships with Walmart, FedEx, PayPal, The Weather Company, an IBM Business, OneTrust and AnaPlan, that are delivering new capabilities in Adobe Experience Cloud.

More Innovation Announced at Summit:

• New Adobe Journey Optimizer Capabilities Power Personalized Customer Journeys
• Adobe Unveils Experimentation Capabilities in Customer Journey Analytics, Driving Omnichannel Personalization
• Adobe's New Commerce Innovations Help Brands Deliver Personalized Commerce Journeys
• B2B Innovations More Deeply Connect Marketing and Sales to Deliver Personalized Customer Experiences
• New Adobe Workfront Features to Enhance Marketing Workflows and Collaboration
• New Adobe Target Powers Personalization at Scale in Milliseconds
• Adobe Learning Manager Helps Brands Deliver Personalized Digital Learning Experiences for Customers, Partners and Employees
• U.S. Consumers Spent $1.7 Trillion Online During the Pandemic, Rapidly Expanding the Digital Economy
• 2022 Adobe Trust Report