April 01, 2022
New Services Opportunities Around Dynamic Chat, a New Capability of Adobe Marketo Engage
Dynamic Chat is now live and will be available to all Marketo Engage customers at no added cost! This is an opportunity for partners to include or create new services to help Marketo Engage customers implement Dynamic Chat
More businesses are adopting chat solutions as part of their cross-channel marketing strategies to convert leads at a higher rate.
With the growing importance of chatbots in marketing strategy, to fully leverage the potential of chatbots, it is crucial to have an integrated B2B chat solution that is built for marketing and sales use cases.
Dynamic Chat is a new chatbot solution that will enable marketers to design unique personalized conversations for every web visitor.
Dynamic Chat enables businesses to:
- Design and deploy personalized conversations on their website/landing pages
- Capture visitor’s information and interest
- Allow qualified leads from target accounts to book meeting directly with sales
Dynamic Chat is included in all Marketo Engage packages at no added cost and will be rolled out to all existing customers in phases. For more details on Dynamic Chat capabilities check out the links below:
Partner Lighthouse Program
Partners who are interested in taking the lead on adoption of Dynamic Chat are invited to be a part of a 100-day program with the Marketo Engage product team.
Since Dynamic Chat is a completely new addition to Marketo Engage capabilities, we have designed this program to enable a few interested partners with setup and best practices of Dynamic Chat. The Dynamic Chat Partner Lighthouse Program is a fantastic opportunity for partners to connect with the product team directly.
What is the goal of this program?
Our goal is to work closely with partners and enable them to provide their Dynamic Chat expert services to Marketo customers.
What is the opportunity for partners
- We have seen a lot of interest in Dynamic Chat from our customers, but many need help developing a chat strategy tailored for their business
- While the Dynamic Chat application is easy to use, there is an opportunity to help customers design highly engaging conversations that generate higher conversion
- Dynamic Chat will be provided to all Marketo customers and by creating low ticket starter packs, partners can serve more customers
- With Dynamic Chat as a new marketing channel, adding Dynamic chat to cross-channel marketing strategies can drive improved experiences and conversion
Dates:
1st April 2022 to 9th July 2022
Interested partners, please fill the form below:
https://forms.office.com/r/qHV8wpwBjk
For more details: Partner Lighthouse Program