Adobe certification exams are developed by Adobe staff and talented practitioners recruited from the Experience Cloud community. Inviting these subject matter experts (SMEs) to the process ensures that the Adobe certified community has the real-world skills that customers need. SMEs get to network with industry peers, earn credit for the certification – participation replaces taking the exam, and earn the coveted Adobe SME badge for their social profiles, plus other benefits. Visit the Subject Matter Expert Program page to learn more (SPP sign-in required).
After an exam has been developed, it goes through a beta process in which community members take the exam before it's generally available. Beta testers help validate an exam's quality and ensure it reliably evaluates the knowledge and skills needed to succeed in the specified role. Once an exam has completed the beta process, Adobe can use it to certify individuals in their job roles and specialties.