Global reach: Adobe has the most diverse geographic presence of all the vendors evaluated in the 2021 Gartner Magic Quadrant for Digital Commerce. It also has the largest number of service partners spread across all major markets, making it easier for organizations to find partners in their local markets.
Out-of-the-box functionality: Adobe has comprehensive out of the box functionality that can fulfill requirements from all levels of complexity. It supports multiple brands, stores, markets, locales, languages, currencies, and marketplaces—all with good granular control—and complex product catalog, promotions, and discounts. In addition to its native CMS (Page Builder), it has comprehensive headless capabilities to enable front end development in Progressive Web App (PWA) Studio, Adobe Experience Manager SPA Editor, or third-party front ends.
Admin UI: Adobe has a modern and intuitive UI that can be configured based on user role. It supports multiple import mechanisms for product data, and can integrate with multiple data sources and analytics tools, making it easy for admins to focus on outcomes.