Adobe & Marketo: Better Together Recap

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In this session, we reviewed Adobe & Marketo’s positioning and joint go-to-market strategy for FY19.

To begin, TK Kader, Senior Vice President of Strategy and Alliances at Marketo, shared a snapshot of Marketo’s partner community comprising more than 550 partners.

Casey Carey, Vice President of Product Marketing at Marketo, discussed the power of the Marketo Engagement Platform. A comprehensive solution for end-to-end marketing orchestration, the Marketo Engagement Platform can scale across audiences and can support global scaling across a broad mix of industries.

Together, Adobe and Marketo offer an industry leading account scoring and lead management platform. Adam Justis, Director of Product Marketing for Adobe Experience Cloud, explained how Adobe & Marketo can provide complete campaign orchestration, personalization at scale, account-based marketing and advertising, and advanced marketing analytics and multi-touch attribution.

To end Q4 on a strong note, Steven Plous, Vice President of Strategic and Emerging Business at Adobe, offered guidance for the remainder of FY18 by sharing a new opportunity decision tree to help partners determine the right approach in positioning Marketo or Adobe Campaign.

Partners should consult with their partner sales contact for determining the right solution for their client’s use case.

Adam Egbert, Head of the Adobe Solutions Partner Program, ended the session by confirming that Marketo assets and additional training materials are under development. We will notify you when these training materials are available.

If you’re an Adobe partner, we recommend getting acquainted with the Adobe & Marketo story so that you can convey Marketo’s value in the Adobe ecosystem. If you’re a partner from the Marketo community, please register for access to the Solutions Partner portal and other Adobe resources. We’re happy to have Marketo join the Adobe family as we look forward to 2019!

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