New Study Shows ROI of Being an Experience BusinessMay 11, 2018
Learn how Experience Businesses outperform peers, including 1.4x revenue growth, 1.7x customer retention rates, and 1.6x customer lifetime value
Adobe commissioned leading independent analyst firm Forrester to research the ROI of becoming an experience business. Please use the report and its results with customers and prospects who may need a bit more data to help them see the business case for utilizing your expertise and Adobe Experience Cloud solutions to help them become experience businesses.
The study found that organizations across industries that prioritize and invest in experience outperform their peers in business metrics spanning the entire customer journey. They also realize significant year-over-year topline gains, including 1.4x revenue growth, 1.7x customer retention rates, and 1.6x customer lifetime value.
You can direct customers here to access the study, a supporting Forrester infographic, and a video clip of Brad Rencher, EVP and GM of digital marketing at Adobe, discussing study insights at Summit 2018. Additional assets—including white papers on findings by industry and video content featuring the lead analyst for the study—will be added to this page as they become available.