Specialization UpdateJan 24, 2017
Specialization is evolving to meet the needs of Adobe’s customers, partners and support Adobe’s go-to-market strategies. In February we will launch new Specialization requirements to drive this evolution through 2017 and into 2018.
2017 Specialization Update
Specialization is evolving to meet the needs of Adobe’s customers, Partners and support Adobe’s go to market strategies. In February we will launch new Specialization requirements to drive this evolution through 2017 and into 2018.
We developed Specialization to ensure our Adobe digital marketing Partners have the necessary solution capabilities required to ensure customer success, help Partners stand out and differentiate themselves in the market and to provide a way that customers can identify the best Partners to tackle their Adobe solution implementations.
With 107 Partners Specialized, including 11 of the top 12 largest global agencies and 10 of the 12 largest systems integrators, we are well on our way to achieving the objectives we set for Specialization in 2014.
We will continue to make new Specializations available to Partners throughout 2017 and 2018. These new Specializations and requirements will provide new solution capabilities and provide additional differentiation opportunities. By mid- 2018 we will make available a Specialization for every solution included in the Adobe Digital Marketing Cloud and support our Use Case Scenario go-to-market strategy.
In 2017 and 2018 we are adding requirements for Specialization that we have learned are critical to customer success in an increasingly complex implementation environment. These additional requirements will require updates to the Specialization requirements, for both new and existing Specialized Partners.
Changes to AEM Specialization
The AEM Specialization was launched in late 2014 and tested a Partner’s AEM – Sites knowledge. Since then the AEM team has launched several new capabilities: AEM- Assets, AEM- Forms, AEM- Mobile for example. To support these additional solution components, and provide Partners the ability to further differentiate their services offerings, in 2017 we will begin creating AEM component Specializations beginning with the availability of AEM – Forms. Accompanying these new Specializations will be the renaming of the current AEM Specialization to “AEM – Sites.” Partners will be required to “re-brand” their Specialization status on websites, etc. by Nov 29, 2017.
Specialized Partner Continuing Education
In 2017, Specialized Partners will be required to participate in solution specific continuing education, aligned with their Specialization status, focused on the capabilities associated with tier one solution releases. These will be online courses offered through Adobe’s Learning Management system and not certifications.
Broadening Partner’s Certified Capabilities
In 2017, Existing and new AEM Specialized Partners will be required to certify a nominal number of AEM Dev/Ops Engineers. This will apply to when earning Specialization for the first time and in order to remain Specialized in AEM.
Demonstration of ongoing customer success
In order to ensure our Specialized Partners consistently provide the best customer service we will ask Specialized Partners, in their 2nd year or greater, of their Specialized status to recruit a few customers to participate in a customer satisfaction survey in 2017.
Solution implementation proficiency validation
In early 2018 we will ask Specialized Partners to Participate directly with Adobe to participate in a benefit that will provide implementation best practices and direct feedback to the Partner about their solution implementation practices.
In mid-February the Solution Partner Program team will make self-service presentations available to explain the new requirements. Watch for an email in early February announcing the availability of these presentations and instructions on how to access them.