News

Stay up-to-date on improvements and enhancements to the Partner program and learn about new developments across the Adobe Solution Partner ecosystem that can benefit your business. Log in at the top of this page to read more articles exclusively for members of the Solution Partner Program.

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Feb 23, 2017

New Forrester Research: The Road Ahead for Agencies

Marketing is a technology game. And as technology advances, so do customer expectations. These expectations drive companies to connect with their audiences in new ways. And they expect their agency partners to have the mindset — and means — to do the same.   ...Read more>
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Feb 22, 2017

New and Revised Certification Exams – Release Schedule February 2017

Ready to get certified? Four new Adobe Certified Expert exams have been released with many more coming soon. Refer to the following summary table for details, prep classes, and visit the certification page to get started.   ...Read more>
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Feb 22, 2017

Adobe Upping the Value Proposition for All Partners

Jay Dettling, Vice President, Global Partners has been on the road, meeting Partners large and small, long-time SPP members and relatively new SPP members, SIs and agencies. These conversations are helping Jay and his team better understand how to increase the Adobe value proposition for each Partner.   ...Read more>
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Feb 22, 2017

Forrester WCM Wave Report recognizes AEM Sites as “top marketing choice”

Consumers want more than a product — they want powerful and connected experiences. And your clients expect these experiences to come from their agency partners. Read the new Forrester report to find out how the right tech, and partnerships, can give your agency the competitive advantage it needs to stay ahead.   ...Read more>
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Feb 22, 2017

Adobe is named a Leader in Gartner’s 2017 Magic Quadrant for Digital Marketing Hubs

This is the third year in a row that Adobe has been positioned by Gartner as a leader. In this latest report, Adobe has been positioned highest among all the 22 evaluated vendors in both the Ability to Execute (y-axis) and the Completeness of Vision (x-axis).   ...Read more>
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Feb 22, 2017

Extend the value of Adobe solutions with Adobe Exchange

Discover the Adobe Exchange partner program   ...Read more>
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Feb 21, 2017

Top 5 Reasons to Attend Partner Day – March 20, 2017, Las Vegas, Nevada

There is still time to register for Adobe Summit & Partner Day. You don’t want to miss it. Here are the top 5 reasons to attend Partner Day!   ...Read more>
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Feb 17, 2017

IMMERSE17

IMMERSE17, an Adobe Experience Manager Virtual Developer Conference, is the perfect way for partners to engage with the Adobe Experience Manager and the AEM Developer community.    ...Read more>
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Feb 17, 2017

Winter Update: What’s New in the Adobe Solution Partner Training Center?

We have added 19 new, role-based, solution-focused, curricula to the Solution Partner Training Center, all at no cost to you. This includes on-demand training videos covering Adobe Experience Manager, Adobe Campaign Standard, Adobe Analytics, Adobe Audience Manager, Adobe Document Cloud, Adobe Primetime and Adobe Target.    ...Read more>
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Feb 17, 2017

Marketing Cloud Implementation Guides – Coming Soon

An Implementation Guide is a step by step technical guide to help implement solutions from “Discovery” to “Roll out”. The guides have been standardized across all solutions following a similar format making it easier to locate information and understand activity flow.    ...Read more>
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Feb 17, 2017

*NEW* Adobe Audience Manager Training - Jump Start

Want to help your customers advertise more effectively? Learn how Adobe Audience Manager (AAM) allows you to build unique audience profiles to identify your most valuable segments, and use them across any digital channel. 100 percent subsidized for Adobe Partners.   ...Read more>
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Jan 24, 2017

Jay Dettling: Voice of the Partner at Adobe

Jay Dettling shares his commitment to use his experience as a Partner to represent the Voice of the Partner at Adobe and how together Adobe and Partners can navigate Digital Transformation to create customer success.   ...Read more>
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Jan 24, 2017

Adobe Partner Live Connect – Join us online for key technology updates!

Join Adobe leaders for a live, 75-minute broadcast on February 1, 2017. We’ll share strategic updates on Adobe Marketing Cloud Platform, Adobe Audience Manager, and Adobe I/O to help your team kick off 2017.   ...Read more>
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Jan 24, 2017

Register for Partner Day at Adobe Summit

Join us for Partner Day at Adobe Summit 2017 on Monday, March 20, 2017 in Las Vegas. At Partner Day, you’ll get the insights and tools you need to bring your ideas to life, grow your business and build and deliver the best solutions for our joint customers.   ...Read more>
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Jan 24, 2017

Specialization Update

Specialization is evolving to meet the needs of Adobe’s customers, partners and support Adobe’s go-to-market strategies. In February we will launch new Specialization requirements to drive this evolution through 2017 and into 2018.   ...Read more>
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Jan 20, 2017

Adobe evolves Solution Partner Program to meet Partner and Customer needs

As part of Adobe’s ongoing commitment to customer success, the Solution Partner Program (SPP) is continuing to evolve. There are three main changes that improve the alignment of our Partners with Adobe’s go-to-market strategy, and help ensure maximum value for our joint customers.   ...Read more>
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Dec 19, 2016

Adobe announces acquisition of TubeMogul

Adobe has completed its acquisition of TubeMogul. As one company, we will provide the industry’s first independent, end-to-end cross-channel advertising platform as part of a combined ad tech and marketing tech solution in Adobe Marketing Cloud.    ...Read more>
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Dec 15, 2016

Adobe announces new Global Partner leader

Partners are crucial to Adobe’s long-term growth, and to the business success of our joint customers. We’re excited to have Jay Dettling on board. He comes at a critical time for our business as well as our global partner community as we head into FY17.   ...Read more>
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Dec 15, 2016

Adobe Use Cases - Accelerating sales through customer conversations

Discover the advantages of the new Use Case strategy across the sales lifecycle. The Use Case approach aligns with how you go-to-market around industries & service offerings. Visit our Use Case page to get all the great assets available to help accelerate sales.   ...Read more>
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Dec 13, 2016

Introducing Adobe Target Certification

We are excited to announce Certification for Adobe Target. This includes two new Adobe Certified Expert (ACE) exams for the Business Practitioner and Analyst Roles.   ...Read more>
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Dec 13, 2016

New! AEM Forms Developer and DevOps Engineer Certifications

Two new Adobe Experience Manager Certification exams will be available to Partners. These are brand new Certifications for Adobe Experience Manager Forms Developer and Adobe Experience Manager DevOps Engineer. A high-level summary of the new exams along with important dates are below.   ...Read more>
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Nov 16, 2016

CX Evolution: Debunking Three Myths About Customer Experience in the Digital Era.

In this exclusive article, Sheldon Monteiro talks about how customers’ attention and loyalty are increasingly won by brand experience. Sheldon uncovers the misconceptions about what makes a great customer experience, how to measure it and who should lead it.   ...Read more>
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Nov 14, 2016

Adobe Named a Leader in Gartner 2016 Magic Quadrant for Digital Marketing Analytics

In the second-ever Magic Quadrant for Marketing Analytics, Gartner placed Adobe as the overall leader in the combined categories of ability to execute and completeness of vision.   ...Read more>
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Nov 14, 2016

Looking to Get Certified? Take a free Certification Exam Prep Class Today

Becoming an Adobe Certified Expert gives you a clear and focused way to tell the world about your expertise and communicate your proficiency in the Adobe Marketing Cloud. In order to become certified, you will need to pass a multiple choice exam. Take one of our Certification Exam Prep Courses to help you prepare for the exam.   ...Read more>
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Nov 9, 2016

ADI Announcement: Retail 2016 Holiday Shopping Predictions

Checkout Adobe’s 2016 Digital Insights Holiday Shopping Predictions and see how you can help your clients capitalize on 2016’s Holiday Shopping Season!   ...Read more>
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Nov 2, 2016

Introducing Adobe Sensei, the new cross-cloud set of intelligent services

With a set of intelligent services, Adobe Sensei leverages machine learning, artificial intelligence (AI) and deep learning capabilities to better match images, understand meaning and sentiment of documents, and finely target important audience segments. APIs for Adobe Sensei will allow partners to integrate artificial intelligence into apps and other digital experiences.   ...Read more>
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Nov 1, 2016

New Guide! Starting Client Conversations with Use Cases

Discover the advantages of the new Use Case strategy for Adobe Solution Partners across the sales lifecycle. The Use Case approach now aligns with how you go-to-market around industries and service offerings. Visit our dedicated Use Case page, download the Use Case Guide and see how Use Cases can help you accelerate sales today.   ...Read more>
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Oct 17, 2016

Deal Registration policies unifying globally

Changes to the Deal Registration program introduced in February 2016 are being extended to Asia-Pacific and Japan creating a single Deal Registration program for the entire globe.   ...Read more>
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Oct 17, 2016

Fall Update: What’s new in the Solution Partner Training Center

We are excited to announce the addition of 25 new, role-based, solution focused curricula to the Solution Partner Training Center, all at no cost.    ...Read more>
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Oct 17, 2016

Help customers drive marketing initiatives across all channels with Adobe Campaign

Are your customers looking to implement more advanced campaign tactics, such as A/B testing, multi- and cross-channel campaigns or event-triggered campaigns using Adobe Campaign? The CCMO on-demand course provides instruction and best practices, which you can then use to help your customers effectively plan, execute and measure their cross-channel marketing campaigns.   ...Read more>
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Oct 14, 2016

What’s New in Adobe Analytics: Fall 2016

With the Adobe Analytics Fall 2016 Release, Adobe is delivering more intelligent, automated tools and enhancements that aid in the discovery of actionable insights faster and smarter than ever before.   ...Read more>
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Oct 12, 2016

Sign up for AEM 6.3 Beta (now closed)

Take advantage of this opportunity to join the Adobe Experience Manager Beta Program where you will be able to get full access to the AEM 6.3 release.   ...Read more>
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Oct 11, 2016

Adobe Experience Manager Leads Gartner’s WCM Magic Quadrant

For the sixth year in a row, Gartner has recognized Adobe Experience Manager Sites as a Leader in Web Content Management (WCM).    ...Read more>
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Oct 5, 2016

The Experience Business Ecosystem

As we continue driving the Experience Business transformation through our innovations, we are working to evolve as an Experience Business platform company together.   ...Read more>
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Sep 28, 2016

Deep Discounts on Partner Bootcamps in APAC

We will be running another round of customized exclusive Partner-only classroom bootcamps across Asia Pacific, focused on Adobe Experience Manager, Adobe Campaign, Adobe Analytics & Adobe Target. With limited seats available make sure you register today!   ...Read more>
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Sep 26, 2016

Adobe and Microsoft Partner in the Azure Cloud to help businesses transform customer engagement

Adobe to deliver its Cloud Services on Microsoft Azure; Microsoft to make Adobe its preferred marketing service for Dynamics 365 Enterprise.   ...Read more>
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Sep 13, 2016

Adobe Target - UI transition announcement to legacy Test&Target users

Adobe is announcing the decommissioning of the Adobe Test&Target (Target classic workflow) user interface to legacy clients in October 2017. As an Adobe Partner we would like to have you encourage your clients to start their 15-month journey to fully transition their program to the new Adobe Target.   ...Read more>
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Sep 13, 2016

Five Steps to become an Adobe Certified Expert

Becoming an Adobe Certified Expert can help you differentiate yourself from your competitors, attract and win new business, build loyalty with Adobe, and improve customer satisfaction.   ...Read more>
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Sep 13, 2016

All Access Pass – Get complete access to learning that will drive your business forward

Ready your teams for next-generation digital marketing with a comprehensive and continual learning option. The All Access Pass offers year-long unlimited access to the entire Adobe catalog of courses.   ...Read more>
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Sep 13, 2016

Four Marketing Leaders Suggest What Trends Matter

Savvy marketers understand that shifts in how consumers use digital media and technology are key to spotting marketing trends. But the plethora of platforms, devices, and technology out there today makes it difficult to distinguish passing fads from long-term opportunities.   ...Read more>
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Aug 26, 2016

Register today for a live Adobe Partner Technology Update

At the beginning of this year, we launched the vision of the Experience Business as the next major enterprise disruption. As we continue to drive this transformation, we are putting significant investment in helping you create next generation experience for our joint-customers.   ...Read more>
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Aug 12, 2016

Shifting Adobe’s GTM strategy to connect in the customer’s language

Earlier this year, Adobe launched a new go-to-market approach to better address customer challenges, win multi-solution deals and better connect to what we are selling. We know this is how you’ve been selling all along.   ...Read more>
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Aug 12, 2016

Everything you need to know about Adobe Experience Manager Mobile

Help your customers move beyond building apps in silos and move to a connected, integrated app experience. With Adobe Experience Manager Mobile, you can help your customers build and deliver mobile apps that become essential for their customers and employees.   ...Read more>
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Aug 12, 2016

Take a deeper dive into visitor behavior with segmentation in Adobe Analytics

Did you know? Segmentation in Adobe Analytics empowers digital marketers to track, measure and understand visitor activity deeper, faster and with more accuracy than ever before.   ...Read more>
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Aug 12, 2016

Put sights on new Adobe Target training

Learn how to use Optimization Value Hierarchy as a testing framework, and understand how Adobe Target integrates with the Adobe Marketing Cloud.    ...Read more>
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Aug 12, 2016

Save on Adobe Certification exams

Adobe Partners are eligible to receive a 33% discount on the full price of all ACE certification exams. This discount is available via a voucher provided by Pearson VUE. There are two types of vouchers – Paid Upon Redemption (PUR) and Prepaid (PPD). Both vouchers are issued electronically from Pearson VUE and must be applied at time of registration.   ...Read more>
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Jul 22, 2016

New Analytics and Media Optimizer integration update: campaign-level permissioning

Turning on the bi-directional integration between site engagement in Adobe Analytics and advertising campaign traffic in Adobe Media Optimizer is one of the most effective ways to boost campaign performance, obtain new insights, and deliver transparency to your clients.   ...Read more>
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Jul 18, 2016

Download the new Enablement 101 Overview

We’ve put together a guide that will help you navigate enablement opportunities and expansive training options so you can build a successful Adobe practice. The new Enablement 101 Overview is centered on three main topics: Training, Certification and Specialization.   ...Read more>
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Jul 18, 2016

Summer update: What’s new in the Solution Partner Training Center

We are excited to announce the addition of 18 new, role-based, solution focused curricula to the Solution Partner Training Center, all at no cost. This includes many hours of training videos covering Adobe Analytics and the latest Adobe Experience Manager 6.2 release.   ...Read more>
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Jul 18, 2016

Adobe Partner Day 2016: Presentations and recordings available on demand

Experience Adobe Partner Day online. Discover Adobe’s 2016 business priorities, Marketing Cloud strategy and roadmap, as well as breakout sessions from product leaders. Get the insights you need to build your business with Adobe.   ...Read more>
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Jul 18, 2016

APAC Symposium – Experience the new competitive differentiator

Adobe Symposium had a humble beginning in Asia Pacific when just a few hundred people gathered in 2012 to begin a conversation about transformation. Fast forward five years and around 3,500 people are expected in Sydney and Singapore to talk about transformation, customer experience and how to leverage the pinnacle of innovation to drive business growth.   ...Read more>
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Jul 18, 2016

Adobe named leader in Gartner Magic Quadrant for Mobile App Development Platforms

For the fourth consecutive year, Adobe was named as a leader in the Gartner Magic Quadrant for Mobile App Development Platforms (MADP) report. AEM Mobile was selected as a leader based on ”Completeness of Vision” and “Ability to Execute” on that vision.   ...Read more>
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Jul 18, 2016

Adobe Experience Manager 6.2 Template Editor: Speed without sacrifice

Did you know? The new AEM 6.2 Template Editor makes it easy for digital marketers to quickly author new web pages while maintaining brand consistency.   ...Read more>
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Jun 20, 2016

Now available: Adobe Media Optimizer eBook for agencies

When it comes to media management in today’s high-pressure environment, agencies must be able to deliver on perspective, performance, and personalization. Not seeing the complete, cross-channel picture can put many agencies at a disadvantage when analyzing for insights or making investment recommendations.   ...Read more>
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Jun 13, 2016

Registration now open for the AEM 6 Developer exam

Registration is now open for the revised AEM 6 Developer exam. Candidates can register for the exam via the Pearson VUE website for test dates beginning June 20.   ...Read more>
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Jun 13, 2016

Newly updated AEM Mobile sales enablement demo released

The AEM Mobile End-to-End Demo on the Adobe Demo Hub has been updated to show off additional capabilities and to make it easier for Partners to install and showcase to their customers.   ...Read more>
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Jun 13, 2016

Adobe Marketing Cloud, Campaign leader in new Forrester reports

Forrester has named Adobe a leader in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS), Q2 2016 and Cross-Channel Campaign Management (CCCM), Q2 2016 reports.   ...Read more>
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May 16, 2016

Powering the Experience Business with AEM 6.2

If you attended Summit in the U.S. or in London this year, you’ll know that Experience Business was the theme. While delivering great customer experiences has always been important, we are now in the era where experience has become the primary differentiator for brands.   ...Read more>
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May 16, 2016

Adobe Experience Manager 6.2 - training and resources

Adobe Experience Manager 6.2 is here, addressing the critical enablers of an exceptional customer experience. To provide our Partners with access to all of the latest information surrounding this new release, we have compiled the must-have resources for your teams.   ...Read more>
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May 16, 2016

Ready to strengthen your Adobe solution knowledge?

Get started now! The Adobe Solution Partner Training Center makes it easy to find the right training to support your next sales call, project, or implementation. Whether you’re looking for on-demand training, in-person training events, or resources, the Solution Partner Portal training page is your Launchpad to Adobe solution training.   ...Read more>
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May 16, 2016

AEM 6.2 Download now available for Partners

With the recent launch of Adobe Experience Manager 6.2, we are making the latest and greatest software available to Partners. AEM 6.2 Download is now available to all Partners in the Solution Partner Program.   ...Read more>
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May 16, 2016

Reminder: Update your Partner Finder Listing

The Partner Finder is one of the most highly visited pages on the Solution Partner Portal with thousands of customer and potential customer visits each month. It is also referenced on Adobe.com, which is among the world's most visited sites. Learn how to update your profile to maximize exposure to customers.   ...Read more>
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May 10, 2016

Adobe closes on acquisition of Livefyre

The acquisition of Livefyre has closed and is now “Livefyre, part of Adobe Experience Manager,” a separate capability within Experience Manager. This acquisition follows a strategic partnership formed in September 2015 between Livefyre and Adobe, so Livefyre is already integrated with Experience Manager Sites and Communities.   ...Read more>
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Apr 26, 2016

Adobe Campaign named leader for multi-channel campaign management

Adobe Solution Partners have yet another reason to stand behind Adobe Campaign as the best Campaign Management solution for their customers. The latest Gartner Magic Quadrant for Multi-Channel Campaign Management report places Adobe Campaign in the leader position for the “Ability to Execute” and “Completeness of Vision.”   ...Read more>
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Apr 15, 2016

New leader for Adobe Global Partner and Alliances Program

I enjoyed meeting many of you at Summit, Adobe’s Digital Marketing Conference in Las Vegas last month. I’ve led Worldwide Enterprise Sales and Operations at Adobe since 2011, and now in addition to that role, I am overseeing Adobe’s Global Partner and Alliances Program.    ...Read more>
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Apr 15, 2016

Partner Briefing at Symposium 2016 aims to unlock Partner growth potential

Partners in India are playing a strategic role in the realization of Adobe’s vision of creating amazing experiences and business value for customers across the region.   ...Read more>
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Apr 15, 2016

What's new in the Adobe Solution Partner Training Center

We have added 30 new, role-based, solution-focused, curricula to the Solution Partner Training Center, all at no cost. This includes on-demand training videos covering Adobe Experience Manager, Adobe Campaign, Adobe Analytics, Adobe Marketing Cloud Core Services and Adobe Media Optimizer solutions.   ...Read more>
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Apr 15, 2016

Partner Day successful start to Adobe Summit in Las Vegas

Partner Day kicked off Adobe Summit with a bang this year in Las Vegas, Nevada. Adobe's executive team took attendees through exciting announcements about the Experience Business, platform innovations, customer success stories, and Partner awards.   ...Read more>
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Mar 15, 2016

Finding the right training is easier than ever

The newly launched Training page is your gateway to training options and resources on all Adobe Marketing Cloud solutions. The page quickly links you to the Adobe Solution Partner Training Center for self-paced, on demand courseware; Adobe Training Services (ATS) for live in-person training and webinars; and a wealth of useful resources.   ...Read more>
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Feb 5, 2016

Adobe Solution Partner Program redesigned to grow your business

We are making significant changes to the Adobe Solution Partner Program to meet the growing opportunities in today’s market and to help ensure customer success. The improved program streamlines Partner levels, enhances program benefits and simplifies program requirements.   ...Read more>
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Feb 5, 2016

Solution Partner Portal – New Enhancements and Features

The Adobe Solution Partner Portal has been re-designed. Learn more about how we have streamlined the access, enhanced the user experience, and expanded the site's capabilities and page content to make sure you can find the right resources and content easier and faster than ever   ...Read more>
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Feb 5, 2016

New portal makes strides in enablement access and availability

Over the past few months, we have redefined the Adobe Solution Partner Program while restructuring critical components to help ensure customer success. As part of the new Adobe Solution Partner Program, you will now have access to a completely redesigned Adobe Solution Partner Portal    ...Read more>

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