ABOUT

You can't manage what you can't measure! We can assist you from implementation through to actions.

Are you basing your decisions on accurate data? Kritikality can audit your current implementation and ensure your data is correct.

We have experience with multiple tag managers and can advise on set-up, management and troubleshooting.

We can help you ensure you are reporting and analysing the correct data to meet your business goals.

Our founder, Kristi Barrow has over 15 years’ experience in digital/web analytics across large companies including Suncorp, the Australian Football League (AFL), Macquarie Bank and Expedia. Kristi was even a finalist for the global Adobe Analytics Rockstar Competition in 2016.

Kritikality has deep expertise in Adobe Analytics. We can help you maximise your return in your analytics platform by ensuring you are capturing, reporting, and making decisions on accurate data.

SERVICES OFFERED

• Analytics / Business Optimization
• Advertising / Media Buying / Targeting
• eCommerce Solutions / Platform
• Personalization
• Search Marketing & Optimization

INDUSTRIES SERVED

• Broadcast / Media / Entertainment / Sports
• Education
• Financial Services / Insurance
• Telecom
• Travel & Hospitality